Reading Assignment (300 words)

READ THE ARTICLE

you have to complete the following reading: 

Mollie Powles, Personalization versus privacy: Making sense of the privacy paradox. In HubSpot, July, 2018. Available at: https://blog.hubspot.com/marketing/personalization-versus-privacy  (Links to an external site.)

short answers to the following questions (more than 100 words per question):

1.According to this article, what is the difference between how consumers perceive personalized ads and how marketers perceive them?

2.What is the author’s advice to consumers and to businesses?

3.What was the online personalized ad that disturbed you the most and why?