A-1 Car Rental with Regression

profileLiHippo2!
A-1CarRentalData.xlsx

Variable description

Description of variables in the Rent-a-Car data set
PownE Average daily rate Rent-A-Car charged for its economy cars in a given week
PownL Average daily rate Rent-A-Car charged for its luxury vehicles in a given week
Pcomp Average daily rate of the only competitor across all vehicle categories
Session Binary variable with 1 indicating weeks when college is in session Data are in the next worksheet
Weather Number of days in a week with severe weather
Unemployment Number of unemployed workers in the county as of Tuesday each week
FlghtWk Number of flights (in- and outbound) serving the local airport that week
CancWk Total number of flights cancelled that week
Holiday Binary variable with 1 indicating weeks of national holidays (long weekends)
Wrecks Number of major accidents that week
Discount Number of customers in a given week using the 15 percent discount off the base rate offered through our affiliate partner, a credit card company
Upgrade Number of customers who received a free upgrade to a luxury vehicle due to the unavailability of economy vehicles
TotalAd Amount spent on local advertising each week
AdBlbd Weekly spending on billboard ads
AdPaper Weekly spending on ads in local newspapers, including the online version
AdTV Weekly spending on ads placed with local TV
QE Number of rental contracts initiated each week in the economy category
Q_length Number of paid days of rentals, grouped by the agreement starting date
Age<25 Number of rental agreements in a given week for which the person listed as the primary driver on the rental agreement was less than 25 years old
Age25_50 Number of rental agreements for which the person listed as the primary driver on the rental agreement was between 25 and 50 years of age
Age51+ Number of rental agreements in a given week for which the person listed as the primary driver on the rental agreement was 51 years of age or older
FleetAge Average age of our fleet measured in weeks
BedTax Amounts collected from the 1% local hospitality tax in the county - this information is reported only on a monthly basis

Variables

Week PownE PownL Pcomp Session Weather Unempl FlghtWk CancWk Holiday Wrecks Discount Upgrades TotalAd AdBlbd AdPaper AdTV QE Q_length Age <25 Age 25-50 Age 51+ FleetAge Bed'Tax
1 29.99 37.99 37.75 0 4 701 41 9 0 22 12 8 430 430 0 0 87 334 9 64 14 50.3 104025.67
2 29.99 41.99 41.5 0 1 739 41 2 0 16 7 0 430 430 0 0 76 327 13 46 17 51.3
3 24.99 26.99 35.25 0 2 814 41 3 0 12 6 5 430 430 0 0 82 315 20 51 11 52.3
4 28.99 37.99 35.5 1 1 880 47 0 1 6 8 2 430 430 0 0 77 275 24 42 11 53.3
5 24.99 36.99 24.5 1 0 881 47 0 0 10 10 0 430 430 0 0 76 316 20 51 5 54.3 70251.75
6 29.99 43.99 28.75 1 3 799 47 6 0 17 2 4 430 430 0 0 78 301 15 59 4 55.3
7 28.99 44.99 34.5 1 1 857 47 0 0 20 3 1 815 815 0 0 81 355 14 55 12 56.3
8 21.99 25.99 33 1 0 871 47 0 0 4 1 8 815 815 0 0 91 332 20 61 10 57.3
9 26.76 48.99 29.5 1 0 870 47 0 0 12 1 0 815 815 0 0 77 260 20 40 17 58.3 80998.15
10 28.99 42.99 38.25 1 2 889 47 3 0 19 9 1 815 815 0 0 84 317 22 44 18 59.3
11 25.99 37.99 28 1 0 855 47 0 0 9 4 1 2197 815 1382 0 76 291 14 49 13 60.3
12 25.99 37.99 30.25 1 0 911 48 2 0 4 5 0 2520 815 1705 0 75 350 10 54 11 61.3
13 25.99 28.99 31.5 1 0 894 48 0 0 15 1 0 1646 815 831 0 68 448 22 36 10 62.3
14 24.99 38.99 28.5 0 0 909 48 0 0 5 11 0 815 815 0 0 89 481 38 38 13 63.3 72072.62
15 24.99 40.99 30.25 1 1 956 48 0 0 12 6 11 815 815 0 0 68 261 21 35 12 64.3
16 23.99 34.99 28.25 1 0 988 48 0 0 8 5 0 815 815 0 0 63 227 16 32 15 28.5
17 30.99 41.99 36 1 0 983 48 0 0 9 6 0 815 815 0 0 52 186 9 31 12 29.5
18 24.99 41.99 30.5 1 1 938 62 3 0 1 10 7 815 815 0 0 94 405 20 64 10 30.5 83166.36
19 26.99 41.99 31 1 0 939 62 0 0 1 0 1 815 815 0 0 78 314 14 54 10 31.5
20 25.99 45.99 32 1 0 948 62 0 0 3 3 3 1455 815 640 0 87 338 12 66 9 32.5
21 26.99 45.99 32.5 1 0 902 64 0 0 7 4 0 4965 815 640 3510 70 248 19 34 17 33.5
22 29.99 45.99 31 0 2 888 64 1 0 17 5 3 4325 815 0 3510 86 287 27 45 14 34.5
23 29.99 41.99 33.75 0 0 937 64 1 0 12 5 0 4325 815 0 3510 68 264 21 31 16 35.5 92470.99
24 29.99 41.99 31.25 1 0 953 64 0 0 12 11 2 4325 815 0 3510 84 405 15 51 18 36.5
25 24.99 41.99 32.5 1 0 983 58 0 0 8 9 2 4325 815 0 3510 86 374 15 52 19 37.5
26 28.99 40.99 34.75 1 0 988 58 2 0 9 6 4 4325 815 0 3510 84 458 9 60 15 38.5
27 24.99 46.99 33 1 0 995 58 0 1 11 11 4 4325 815 0 3510 92 400 10 68 14 39.5 91174.48
28 29.99 40.99 31.5 0 0 961 58 0 0 2 3 0 4325 815 0 3510 81 459 11 53 17 40.5
29 28.99 37.99 37.75 1 0 996 58 0 0 6 6 2 4325 815 0 3510 85 396 14 60 11 41.5
30 27.99 37.99 37.5 1 0 945 58 0 0 1 8 2 4018 508 0 3510 89 458 14 63 12 42.5
31 29.99 37.99 37.25 1 0 986 59 0 0 5 8 0 6268 508 0 5760 80 344 16 48 16 43.5
32 26.99 40.99 31 1 1 953 59 0 0 5 5 0 4018 508 0 3510 80 269 17 48 15 44.5 182486.48
33 30.99 39.99 37.25 0 0 989 59 3 0 6 3 5 4018 508 0 3510 85 332 15 56 14 45.5
34 31.99 46.99 38.25 0 0 1031 59 0 0 13 10 0 4018 508 0 3510 77 303 22 37 18 46.5
35 30.99 46.99 31.25 1 0 1042 59 0 0 5 8 0 4853 508 835 3510 67 297 23 28 16 47.5
36 27.99 38.99 32.25 1 0 1023 59 0 1 2 9 2 3477 508 835 2134 81 478 14 51 16 48.5 56038.77
37 28.99 40.99 37 1 0 1045 61 0 0 7 6 1 4485 508 1843 2134 84 263 21 48 15 49.5
38 29.99 37.99 38.75 1 0 1065 61 0 0 11 6 0 2642 508 0 2134 78 367 20 44 14 50.5
39 30.99 41.99 37.75 1 0 1037 61 0 0 15 3 0 2642 508 0 2134 71 263 22 32 17 33.2
40 30.99 42.99 39.5 1 0 1052 61 0 0 11 11 1 2642 508 0 2134 77 222 14 43 20 34.2 123935.45
41 26.99 41.99 31 1 0 1055 61 0 0 12 9 3 508 508 0 0 89 279 9 63 17 35.2
42 31.99 38.99 31.25 1 1 1071 61 3 0 12 2 0 508 508 0 0 71 343 16 38 17 36.2
43 34.99 39.99 35 0 0 1104 61 0 0 11 4 0 1237 1237 0 0 61 294 16 27 18 37.2
44 28.99 40.99 35.75 1 0 1145 61 0 0 7 8 0 1237 1237 0 0 72 349 14 42 16 38.2
45 25.99 41.99 37.5 1 0 1157 61 0 0 6 3 4 3117 1237 0 1880 101 441 14 71 16 39.2 99591.43
46 34.99 46.99 31.5 1 0 1136 61 0 0 9 0 0 1237 1237 0 0 52 215 16 24 12 40.2
47 25.99 37.99 33.25 1 2 1140 61 2 1 15 2 5 1237 1237 0 0 103 388 17 74 12 41.2
48 28.99 42.99 39.5 1 0 1146 58 2 0 12 9 0 1237 1237 0 0 75 354 12 49 14 42.2
49 27.99 45.99 37 1 2 1156 58 4 0 14 1 0 3852 1237 0 2615 95 372 7 71 17 43.2 70942.70
50 34.99 40.99 30.5 1 0 1166 53 0 0 18 11 2 1237 1237 0 0 73 452 9 53 11 44.2
51 34.99 39.99 30 0 1 1175 53 0 0 21 2 7 1237 1237 0 0 89 362 15 55 19 45.2
52 26.99 41.99 35.25 0 0 1155 53 0 1 6 7 0 1237 1237 0 0 82 353 14 51 17 46.2