Major Case Analysis Presentation

USE THE 9-STEP CASE ANALYSIS PROCESS AS A GUIDE:

1. Skim the case to get an overview of the situation.

2. Read the case thoroughly to digest the facts.

3. Carefully Review information in exhibits.

4. Decide what the strategic issues are.

5. Begin your analysis with some number crunching.

6. Apply the concepts of strategic analysis.

7. Check out conflicting opinions

8. Support your opinions with reasons and evidence.

9. Develop recommendations and an action plan.

Your analysis and recommendations should be supported with high-quality evidence, including textbooks and peer-reviewed academic journal articles covering the appropriate topics that apply to your specific problem from the following list:

1. Accounting

2. Business Communications

3. Business Ethics

4. Business Finance

5. Business Integration and Strategic Management

6. Business Leadership

7. Economics

8. Global Dimensions of Business

9. Information Management Systems

10. Legal Environment of Business

11. Management

12. Marketing

13. Quantitative Research Techniques/Statistics