digital business

BCO 217 Digital Business

9. Digital Transformation Prof. Dessy Todorova

Fall Semester 19/20

• How digital impacts our business and our business model

• Don’t separate digital from the business strategy

Business Strategy Driven By Digital

• Physical and online retail (e-commerce)

• Physical and online banking

Business Strategy Driven By Digital

Digitize the Core

• Mobile Banking

• Mobile Payments

• Hybrid models (retail)

Business Strategy Driven By Digital

Digitize the Core New Digital

Growth

Enablers:

Business Strategy Driven By Digital

Digitize the Core New Digital

Growth

People & Organization

Data & Analytics

Technology Ecosystems

Enablers:

People & Organization

Data & Analytics

Technology Ecosystems

• E. g. not just traditional marketers, but marketers understanding digital

• New data architecture

• Customer & products systems: faster interaction

• 2-speed IT (regular for ongoing biz, and fast innovation for new biz models

• Bundle partner, etc. creating the business of the future