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Running Head: MARKETING PROMOTION 1

MARKETING PROMOTION 4

Marketing Promotion

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ACTIVITÉS FAMILLES - Analysis

Demographic:

The company works on the specific activities that help in the reunion of the families and helps them in spending their time together by providing local services. So the main target audience of the organization is the family members of all ages, gender, and having different interests and different restrictions to do some physical activities. The organization provides questionnaires and surveys to the families to know their interests and organize activities for them, keeping in mind their preferences. The organization is doing a lot of sub-projects as well in the public sector promoting sports and culture, in the community or private sector promoting festivals and sports clubs to promote the culture of the people of a certain area by organizing different activities which can connect people to each other as well as the culture. So the target audience includes everyone living in the society where the family system is maintained. This might include old age people and children at the same time so the activities that the company organizes are the ones that everyone can take part in, whether it’s a man or women, an old person or a kid, a teenage or a mature person, an old or a pregnant lady.

Geographic:

Montreal is the largest in terms of families in Quebec. The company is working in Quebec, and Quebec has got plains and plateaus as well as a rocky landscape which can provide a lot of opportunities for recreational purposes. So after building a family profile for the specific family, the company narrows down the options they have got that fit that specific profile. After that, they plan the activities for the family and organize them accordingly. The activities that can be done in that area are camping, rock climbing, any kind of sports, and seminars and festivals as well (Joue, 2021). Quebec is also known for its rivers and lakes, so a lot of activities by the bank or the riverside can be organized. Boating and photography for teens can be organized. Coffee talks are another best way to bring people close to each other as well as dinners, lunch and brunch can be organized as well for families who avoid physical activities. Art conferences and workshops on different topics, dancing workshops, and influential talks about the betterment of society can also be organized for this purpose.

Services provided:

Activities families is an organization that provides web-based solutions to families for their betterment by providing them access to the local services. The organization provides personalized activities for the betterment of families in emotional, spiritual, and mental states. The main aim and purpose of the organization is to make people aware of the local services in a thorough way because most people do not know about the local services that are available for them. As when they know about them, they avail themselves. The organization first gathers information about the families in terms of their interests, way of living, likes and dislikes the members of the family, their age, and genders. After that, they make a plan of the activities that are suitable for the family in all ways in terms of emotional, spiritual and mental state. The data is collected by opinion polls, focus groups, and the trends of Canadian consumers observed by the BDC. The personalized family activities are planned by looking at the supply and demand of the data. In this way, families get help from local services and share their activities on social media, which can help in knowing the interests of the people on the internet (Familles, 2018). This helps the organization to build a reputation as well and increase their business while providing community services side by side.

References Familles, A. (2018, October 15). Activités Familles. Retrieved from facebook: https://web.facebook.com/activitesfamilles/?_rdc=1&_rdr Joue., M. (2021). Montreal Joue. . Retrieved from MONTREAL: https://www.montrealjoue.ca/