6340 w2 D1
Part 2
Project proposal and start-up
Business and Management Consulting
Delivering an Effective Project
Sixth Edition
Chapter 4
Selling the project
Copyright © 2020, 2016, 2012 Pearson Education, Inc. All Rights Reserved
1
Figure 4.1 The selling process
Copyright © 2020, 2016, 2012 Pearson Education, Inc. All Rights Reserved
2
Figure 4.2 The consultant must always convince the client that the service on offer is of real value!
Source: Copyright © Scott Adams, Inc./Dist by UFS, Inc. Reproduced by permission.
Copyright © 2020, 2016, 2012 Pearson Education, Inc. All Rights Reserved
3