6340 w2 D1
DatDude
9781292259529_pp03.pptxPart 1
Management consulting in context and how it adds value
Business and Management Consulting
Delivering an Effective Project
Sixth Edition
Chapter 3
Consulting across borders and cultures
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Figure 3.1 Correlation between investment and control
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Figure 3.2 Keegan’s five international product and promotion strategies
Source: Kotler, Philip, Marketing Management, 11th ed., Prentice Hall © 2003, p. 395. Reprinted and electronically produced by permission of Pearson Education, Inc.,
Upper Saddle River, New Jersey.
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3
Figure 3.3 A global marketing planning ‘loop’
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