Marketing Assignment
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9781284087819_SLID_CH09.pptxChapter 9
TRAINING AND DEVELOPMENT
Objectives (1 of 2)
Acknowledge the importance of and necessity for employee orientation programs and ongoing training and development activities.
Relate orientation, training, and development to the management functions of planning, organizing, directing, and controlling to employee motivation.
Identify the components of effective employee orientation programs.
Objectives (2 of 2)
Recommend an approach to communicating standards of conduct and behavior to new employees.
Identify the components of employee training programs.
Explore the availability of resources for training and development activities.
Identify the components of the clinical affiliation/clinical practice program and contract.
Employee Development (1 of 2)
An essential management responsibility: to shape and enhance employee behavior
Advances in technology require continuous training
An important aspect of continuous quality improvement
Part of organization’s policy of internal promotion process
Employee Development (2 of 2)
Required as part of licensure and accreditation
Sometimes included as a labor contract stipulation
Part of continuity of operations and succession planning
Important aspect in promoting employee satisfaction
General Orientation (1 of 2)
Brief history of the organization and its mission
Identification of departments and services
Employee policies, including:
Drug, alcohol, and substance abuse considerations
Sexual harassment
Nondiscrimination issues
Conflict of interest prohibitions and gifts
Dress codes
General Orientation (2 of 2)
More employee policies:
Computer security and passwords
Privacy and confidentiality of all aspects of patient care
Security, fire and safety, and disaster plans
Infection control
Departmental Orientation
Department mission and goals
Organization chart of department
Department policies and procedures
Productivity and quality improvement monitors
Standards of Conduct and Behavior
Conflict of interest
Use of organizational assets and information
Referral practices
Employee privacy
Patient confidentiality
Employee relationships
E-mail and the Internet
Policy statement: for business use only
Reminder: no expectation of privacy
Clear statement of examples of prohibited use
Issues stemming from use of social networks in the workplace
Identification of Training Needs
Comparison of job requirements with current or new employee skill set
Analysis of performance ratings
Analysis of personnel records (e.g., lateness, absenteeism, safety)
Analysis of short- and long-term plans
Analysis of current trends, laws, and standards
“Just in Time” Training
Used in situations where worker is pulled from regular duty
To assist with an immediate, urgent need
Examples: Disaster situations, weather-related cancellations
Intensive, highly specific steps to follow
Components of Training Objectives
Statement of main focus
Level of mastery or acceptable performance
Any conditions associated with the work tasks
A time frame or performance standard for each stage of the training program
Training Methods and Techniques
Job rotation
Formal lecture presentation
Seminars and conferences
Role playing
Committee assignments
Case studies
Mentoring and peer pals
Addressing Diversity
Attentive to diversity in the workforce and in clients
Cultural diversity; cultural proficiency
Need for visible support and involvement of top management
Need for repeated and reinforced diversity training
Clinical Affiliation Programs and Contract
Part of organizational mission: research and education
Organizational responsibilities and coordination
Elements of contract/agreement include:
- Importance of definition of trainee
- Liability insurance
- Intellectual property and copyrights
Evaluation of Outcomes
Direct before-and-after comparison
Fact tests
Performance tests, based on the usual work content
Evaluation in stages: practice activity; real work activity with continuous supervision; real work activity with decreasing supervision
Resources for Training
Professional association materials
Distance learning
Shared learning activities among departments
