Marketing Assignment

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9781284087819_SLID_CH04.pptx

Chapter 4

LEADERSHIP AND THE

MANAGER

Objectives (1 of 2)

Address the role of the manager as a principal change agent.

Differentiate among the terms power, influence, and authority.

Recognize the importance of authority for organizational stability.

Identify the sources of power, influence, and authority.

Relate the sources of power, influence, and authority to the organizational position of the line manager.

Objectives (2 of 2)

Recognize the limits placed on the use of power and authority in organizational settings.

Recognize the importance of delegation of authority.

Explore the nature of leadership and the reasons why individuals seek leadership positions.

Identify the styles of leadership, their characteristics, and the circumstances under which they are applied.

Power

The ability to obtain compliance by means of coercion

The ability to have one’s own will carried out despite resistance

Force; naked strength

Does not seek consensus or agreement

Influence

Similar to power: seeks compliance

Differs from power: does not use force

Voluntary acceptance and compliance

Seeks consensus and agreement

Relies on persuasion

Formal Authority

Legitimate power

The right to issue orders and to direct action

The right to employ resources, make commitments, exercise control

Sources of Power, Influence, and Authority

Acceptance or consent 

Patterns of formal organization

Cultural expectations

Technical competence and expertise

Characteristics of authority holders

 

Related Terms

Consent

Zone of indifference

Zone of acceptance

The psychological contract

Professional Practitioner-Manager’s Authority

Hired for professional training and specialized skills

Placed into a position having formal authority

Enhanced by personality traits: manager as leader

Enhanced by participative style, leading to wide zone of acceptance

 

Restrictions on Use of Authority

Organizational position

Legal and contractual mandates

Social limitations

Physical limits

Technological constraints

Economic constraints

Zone of acceptance

Importance of Delegation

The manager cannot do everything!

Delegating leads to increased zone of acceptance and cooperation.

Workers who are in contact with clients can take effective action without delay.

Manager is free to attend to other management duties.

 

Do’s and Don'ts of Delegation

Know when to delegate (e.g., routine tasks).

Know when NOT to delegate (e.g., hiring and firing).

Avoid countermanding supervisors.

Set up a balanced system of availability and support.

 

Supporting the Unit Supervisor

Formal, periodic meetings focusing on work flow

Formal meetings focusing on supervisory skills

Mentoring and career path development

Informal daily interaction as needed

Combination of formal and informal interaction (“The Huddle”)

 

Aspects of Leadership

The ability to get things done through people

The ability to organize tasks and make things happen

The ability to make the critical decisions

The ability to achieve objectives by coordinating, motivating, and directing the work group

Functions of a Leader

Take calculated risks

Be the catalytic agent for change 

Represent the group

Absorb the group’s frustration and hostility

Embody the values of the organization

 

Leadership Styles

Autocratic

Bureaucratic

Participative

Laissez-faire

Paternalistic

Influences on Leadership Style

Work assignment

Employee’s personality and ability

Employee’s attitude toward manager

Manager’s personality and ability

Authentic Personal Leadership

“Why should anyone be led by you?”

Value-added characteristics

- Engaged, conscious living

- Gracious interpersonal relationships

- Embodiment of values