9am ( kim woods) only
Chucktownsc
9_Assignment_Template.pptxSS360 Unit 9 assignment template Cover slide should include: Assignment Title Name Date
Introduction(Add title /subject)
Include your introduction here, and address the presentation of women in advertising between 1950 and present day.
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Selected Advertisement (Add title /subject)
Include your selected advertisement image, title (if known), date of publication or release, and corresponding source citation. *If you are using an advertisement video for a television ad, include the link to the video.
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Selected Advertisement: Explanation
Describe the ad, specifically noting what you see, or what any included captions indicate, as well as the tone of the ad.
For example:
Is the ad amusing, disturbing, ironic, sarcastic, sexy, or vague and / or even confusing (perhaps on purpose)?
Does the ad seem old-fashioned or sentimental, or does the ad glorify the subject matter?
Address the subject of the ad. What catches your attention as you look at the ad?
This template includes one slide for these points, but you are welcome to include as many slides as necessary to fulfill the criteria for the explanation of the ad you have selected.
Feel free to include content on the slide(s) or in the “notes” section of the slide(s).
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Selected Advertisement: Argument
Address the argument of the ad.
What do you think the ad is trying to promote or demonstrate?
Does the ad display societal expectations of women, or attempt to defy those expectations?
Does the ad reflect a particular time period?
This template includes one slide for these points, but you are welcome to include as many slides as necessary to fulfill the criteria for the explanation of the ad you have selected.
Feel free to include content on the slide(s) or in the “notes” section of the slide(s).
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Selected Advertisement: Audience
Address the audience.
How does the ad reach its audience?
Who is the target audience?
Does the ad assume viewers will understand the context of the ad?
How did you connect to, or even disconnect from, the message in the ad?
This template includes one slide for these points, but you are welcome to include as many slides as necessary to fulfill the criteria for the explanation of the ad you have selected.
Feel free to include content on the slide(s) or in the “notes” section of the slide(s).
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Selected Advertisement: Connections to Society and Culture
Address connections to society and culture.
What can you learn about American culture and women’s experiences by viewing and examining this ad?
How does this ad reflect the time period in which it appears?
This template includes one slide for these points, but you are welcome to include as many slides as necessary to fulfill the criteria for the explanation of the ad you have selected.
Feel free to include content on the slide(s) or in the “notes” section of the slide(s).
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Selected Advertisement: Assessment and Conclusion
Include a 30 – 60 second audio recording on this slide. (Follow the audio recording instructions including on the next slide.)
For the audio, you are welcome to read your assessment and concluding points, and explain why you have selected this ad for the Unit 9 assignment.
Using the ad you selected, consider how women, in general, are portrayed in advertising.
How does your selection compare? Think of 21st century advertising campaigns, such as the Dove Campaign for Real Beauty or the Always “Like a Girl” campaign, which emphasize confidence and address self-esteem.
What are the benefits and/or disadvantages of these types of advertising campaigns?
As part of your conclusion, summarize the key points regarding your selected advertisement.
Address whether you feel advertisements in the 21st century reflect women in a positive perspective.
This template includes one slide for these points, but you are welcome to include as many slides as necessary to fulfill the criteria for the explanation of the ad you have selected.
Feel free to include content on the slide(s) or in the “notes” section of the slide(s).
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Recording Your Conclusion and Assessment
Click on the “Insert” button in the top menu of this PowerPoint window.
2. Click on the dropdown arrow on the audio button and choose “Record Audio.”
3. Use the audio stop, play and record controls to record your announcement.
4. Your recorded announcement will be embedded on the slide.
After creating your presentation, follow the steps below to record your conclusion and assessment for this assignment.
References
Include references section; your assignment must include connections to the Unit 9 reading material (Dubois & Dumenil course text and / or the “Gender Bias in Advertising” article).
You will also include the source you consulted to locate your selected advertisement.
If you opt to include additional sources, these must be included in the references section as well.
Each consulted source must also be cited in your presentation via APA parenthetical citations.
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