8 page paper (due in 20 hours)

8 pages of literature review, 10 references minimum, at least half from academic journals, most (>75%) of references should be recent (post-2000), at least three from 2016 or later, couple topics need to be included: 1.history of false advertisement 2. the advertising industry 3. customer decision making factor 4. negative effects of false advertisement 5. customer trust and loyalty