Personal branding assignment

Target Market

My personal target is business administration. I will be using this target market, since that is the degree I am currently working towards. The definition of business administration is a process of managing a business so that it remains stable and continues to grow. It includes decision making, organization, and other resources to reach the company’s common goal. It is considered a broader management function. Some duties of a business administrator are organizing, staffing, planning, controlling an organization, and leading or directing. The starting salary for business administration according to payscale.com is $44,000. These fields have prospective employees. The global economy plays a huge part in business administration jobs, when the economy grows the demand for individuals in this field grows also. Jobs are expected to keep growing in the coming years. Possessing a Bachelor’s degree in this field gets individuals ready to work in a variety of different high-level management positions.

L-3 Communications is the organization I am interested in working in. As an entry-level job, I have found interest in Production Support B. Individuals in this position are responsible for ordering, receiving, and handling inventory along with other various duties. It is a top secret clearance government job, and I am hoping to one day become a supervisor over this department.

Product

The results I received from my personality test on MyPlan opened my eyes to various job fields I would have never previously considered. It also showed me many aspects of myself and my personality. The first part of my results stated I was an introvert; introverts tend to be able to concentrate for long periods of time. They also are considered independent, very effective, and self-guided when it comes to projects. We are able to motivate ourselves, and we do not rely on affirmation from others. Some weaknesses my results stated introverts possess are that they particularly do not enjoy working in teams or in groups. I would have to disagree with this, I spend eight years in the army and I enjoy working in teams. One weakness I do agree with is the trouble of public speaking.

The second portions of my results were sensor. Sensor people tend to have great honor in their work, and work diligently. They excel at hands-on activities and enjoy solving tangible problems. They possess excellent attention to detail and can remain focused on the issue at hand. I agree with each one of these example, I tend to do well with hands-on and I make sure everything I do is done right. One weakness sensors tend to possess is seeing the bigger picture.

The third portion stated I was a feeler. Feelers are very moral people and tend to be guided by compassion. They understand all sides of situations, and points on certain views. They are considerate and caring individuals. Some weaknesses they have are they can be soft in situations. Here is another I do not agree with I am a very tough-minded individual. A weakness I do agree with is I can sometimes overexert myself in order to meet the need of others.

The last part of the test stated I was a judger. Judgers make excellent managers; they are very delegate and follow through on things. I bring issues to closure and make deadlines. Judgers tend to be organized and methodical. Some weaknesses are they are being control freaks, and they can jump too quickly to judgements. My target market is in the field of business administration, management, or any type of hands on job. These fields require attention to detail and dedication. Having a degree can also help your chances of receiving the job you want.

Price

The starting salary for an entry level Production Support B employee is between $35,235 and $55,667 depending on previous experiences. The company has amazing benefits for its employees. For full-time employees the company offers life insurance, an employee assistance program, Total healthcare packages including vision, a 401(k) plan, stock purchase plan, and saving bonds. Employees receive raises every six months and career advancement is high in this company. The company also offers tuition reimbursement and encourages its employees to continue their education. There are extensive online training opportunities and career opportunity programs. The Company has an onsite cafeteria, a gym equipped with lockers and showers, and personal training instructors. It also has clubs and sports teams. All employees receive a minimum of three week vacations after their first year of employment. You will also receive holiday pay consisting of eight paid days off, along with two floater holidays.

Place

After I graduate with my Bachelor’s degree, I plan on taking a year off to travel all 49 states in the U.S., and Canada. Traveling around the world has always been my dream, and I want to experience that before I settle into a career. Once I return I will apply for a Production Support B positions within the company. I plan on attending the job fairs Texas A&M Commerce provides to its students, and having an open mind on other job opportunities that could present themselves.

Promotion

Possessing a well written resume along with a creative cover sheet, helps the company see the qualifications and skills you possess for the specific job you are applying for. Presenting yourself in a professional manner in the interview while showing confidence in yourself also helps the company see you’re potential. Improving you’re communication skills and knowledge of your specific department you’re applying for will also help your chances of receiving the job. Most of the time having a letter of recommendation can put you ahead of others that are applying for the position. I have obtained many skills throughout my various jobs, and military training and career, that will help promote my skills to the company.

(Resume removed to protect the identity of the student).