8-1 Final
brownc8
8-1Final.docxCompetency
In this project, you will demonstrate your mastery of the following competency:
· Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to prepare a draft of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community.
Directions
Using the template provided in the supporting materials section below, draft a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address the following rubric criteria:
· Address the key points appropriate for external audiences.
· Summarize the diversification decision.
· Explain why the decision was made.
· Explain where in the marketplace the new products are launching.
· Identify who benefits from this product in both the company and the community.
What to Submit
To complete this project, you must submit your completed press release template of 1 to 2 pages. Sources should be cited according to APA style.
Supporting Materials
The following resources support your work on the project:
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Project Four Rubric |
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Criteria |
Exemplary (100%) |
Proficient (85%) |
Needs Improvement (55%) |
Not Evident (0%) |
Value |
|
Construct an External Press Release |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Constructs an external press release that addresses the key points appropriate for external audiences |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include inappropriately addressing external audiences |
Does not attempt criterion |
30 |
|
What the Decision Was |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Summarizes the decision appropriately for external audiences |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that is incomplete or is not appropriate for external audiences |
Does not attempt criterion |
15 |
|
Why the Decision Was Made |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Summarizes why the decision was made in a manner appropriate for external audiences |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that does not address key decision details or is not appropriate for external audiences |
Does not attempt criterion |
15 |
|
Where in the Marketspace the New Products Are Launching |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Summarizes where in the marketplace the new products are launching for external audiences |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that is missing key elements of the new market space or is not appropriate for external audiences |
Does not attempt criterion |
15 |
|
Who Benefits From This Product in Both the Company and the Community |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Summarizes who benefits from this new product in both the company and the community appropriately for external audiences |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that does not include benefit to the company or the community or is not appropriate for external audiences |
Does not attempt criterion |
15 |
|
Articulation of Response |
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner |
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose |
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability |
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas |
5 |
|
Citations and Attributions |
Uses citations for ideas requiring attribution, with few or no minor errors |
Uses citations for ideas requiring attribution, with consistent minor errors |
Uses citations for ideas requiring attribution, with major errors |
Does not use citations for ideas requiring attribution |
5 |
|
Total: |
100% |
