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This blank presentation template is here to help you better understand the project deliverables and what needs to be in your final presentation.
Note that this is a blank (and dull) template. You need to format it and add “the pretty” in whatever style you decide. (But it should match your company’s branding standards—that is, look like a professional presentation your company would use).
While you can change the look and feel of the presentation, stick closely to the order of the sections. You can add more slides to cover a given section if you need. You may also import this into Keynote if you prefer.
Finally, keep in mind you are presenting to a group of executives who know little about your project but do know about the company. Don’t create this presentation as if you’re speaking to a group of students who have the same project as you do.
Your grade for the presentation will be based on how effectively you communicate the findings in the report. This includes conciseness (but completeness) and appropriate use of tables / visual communication. Project document has specifics on time length.
[delete this slide before presenting]
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[put name here]
2
1) Executive Summary
Get to the point.
What did you find
and what will you recommend?
Summarize both and then, in the following slides, give us the background.
Citation(s) go here
3
2) Company & Product
Very high-level summary of what Company X does. Just enough so we have context for the product.
What is the new product? Give more details about its features here. We should understand the point of the product by the end of this page.
Citation(s) go here
4
3) Target customers
Who are the target customers? These would be the ones you identified in your research. This is why you tested demographic data.
What need(s) does this product fill for these customers? This should be based on evidence you found (features they prefer and the benefits those features bring).
Citation(s) go here
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4) Problem Statement and Research Question
At this point we are just reporting what we did. This slide is about where we started. You’ll spend less time on this (4) and 5-7 sections, be concise. Then more time on sections 8-10.
What is the problem statement for your Company X?
What is the research objective(s) you are trying to complete for Company X?
Citation(s) go here
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5) Study Design
What type of study is this? (descriptive, correlative, causal)?
What research method are you using? (survey, observation, experiment)?
How many questions in the survey? General outline of the survey.
How did you build and deploy the survey?
Citation(s) go here
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6) Sample
What type of sample did you select?
How did you execute this sampling process?
How many surveys did you email out?
How many responded?
How many completes?
How many usable?
Probably a good idea to build a table with this data and show us counts as well as percentages, by company (A&B) where appropriate.
Give table of demographics. Help us know who took the survey.
Citation(s) go here
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7) Data Gathering
How did you gather and process the data?
What analysis methods did you use?
Did you append and other data (e.g. 3rd party data) to the response data for additional analysis? (Suggestion: If you didn’t, you might want to think about it. For example Use the ZIP code file the professor has.)
Did you find any bad data in the process? If so, how did you deal with it?
Citation(s) go here
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8) Results
What were the results?
Just give us the highlights here; only questions that had significant findings or other patterns of note and relevance to the research goal. These should help us see (lead us to) the same conclusion you made (in the next section).
Probably best to put these in a table so you can provide: the question #, a short version of the question, number of responses for each company (A&B), mean for each group, and p-value of the difference between groups. Report has example table.
Include this table for ALL questions in the appendix. Just put significant ones here.
Citation(s) go here
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9) Evaluation and Recommendation
What do you make of these results in total?
Is there an overall pattern?
What are you recommending to Company X?
You can only make recommendations based on results that are significant.
Citation(s) go here
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10) Improvements
As part of your recommendation to management, think through what went well and what went wrong?
If you could do this over, what would you change? Make specific recommendations, like you were asking for an additional contract to improve on what you’ve learned from the market.
Are there other research questions you’d propose now that you’ve learned something from this research?
Citation(s) go here
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Questions for audience
Give class chance to ask questions.
You should encourage these as your class assessment will be based on assumptions other students are making about your presentation.
Better they ask about something they think you missed so you can clarify than you get a lower grade because it’s missing.
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11) appendix
Put stuff here that you think people might want to know but would just clutter the presentation.
If a question arises that you have the data/slide for in the appendix, you can skip to that.
If the questions do not arise, appendix is not used.
Citation(s) go here
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