mktg 496
QAQ474060161
77777.docxCompany:
La Casita Restaurant
· Established business in Yucca Valley
· Relationships, networking
· Advertisements
· No food discounts or give a ways
Question:
Product Characteristics
1. Uniqueness, niche
2. High/low cost
3. Distribution channel of product/service
Example:SWOT Analysis
Internal Factors
Strengths
Small local business
Good location for travelers
Clean and tidy
Informal setting and atmosphere
Weaknesses
Higher price than the competition
Offer products that can be found in same style restaurants
Set menu for mexican delicacies that will not always cater to everyone’s wants and needs
Not in a crowded, busy area
