individual assignment

Thursday, 21 April 2022

BCT 717 Report

Week 3 Q2 2022

Agenda

1.

Company reports

–

Audience?

Purpose?

2.

Purpose of the Appendix

3.

Main body of the report

4.

Final points:

introduction/conclusion/Chicago

referencing

2.

Use

industry

and competitor analysis tools

and

techniques to

analyse

the industry structure and

competitors

of the company you choose.

3.

Research data to support your analysis. Adopt a

company

-

report style (vs academic

-

report styl

e

)

.

Assignment

Brief:

Audience and

Purpose

An Industry Structure and Competitor

Analysis Report

•

Who would be interested in reading this

type of report? (audience)

•

Why would they want to read this

report? (purpose)

Assignment

Brief: Appendix

appendix 1500

words (max)

(

excluding

references)

5.

Include the detailed

analysis and the tools you

use in the appendix

.

6.

The report should include:

1.

Short introduction

2.

Summary of the main findings of your

analysis and the main insights (there will

probably be subsections in this part)

3.

Conclusion

4.

Appendix

Appendi

x

NOTE

–

this

example is

for a

different

assignment!

Assignment

Brief: Main Body

report 750

words (max)

6

. The report should include

:

1.

Short introduction

2.

Summary of the main findings of your

analysis and the main insights (ther

e will

probably be subsections in this part

)

3.

Conclusion

4.

Appendix

4. In this report, you should highlight the most

Assignment important industry structures and provide a

Brief – Part 3 detailed analysis of existing and/or potential competitors. The basis for selecting important factors and competitors should be your detailed analysis of the industry and competitors using appropriate tools and frameworks. Please note that in the report you should not explain the tools or frameworks but use them effectively and report on what you find/conclude using them.

Assignment

Brief: Main Body

3

. Research data to support your analysis. Adopt

a com

pany

-

report style

(

vs academic

-

report

style).

Incorporate graphs and tables within the

body of the document (instead of the ap

pendix

)

.

Include the sources of information in the

graph/table where the information is presented

.

Example Body

Sections of

Reports

•

Study extracts from the main body parts of

two reports (A and B) about the company,

Comvita Limited.

•

Which report seems to better match the

expectations for what should be in the main

body of a report

for this assignment? Why?

Note: these examples are from a different

assignment. Part of your assignment is

to

select the appropriate tools for analysi

s

.

Example Body

Sections of

Reports

•

B

does a better job of synthesizing details

from different tools/frameworks to identify key

insights. These insights are then supported by

specific pieces of evidence.

•

A

seems to just ‘dump’ the information from

the Appendix into the main body. The overall

structure would have been okay, if maybe they

had summarized the most important factors

from each analysis better.

Note: these examples are from a different assignment. Part o

f

your assignment is to select the appropriate tools for analysis

.

How A could be improved? By focussing on the key insights from each analysis ..e.g.

→

And then supporting these claims with specific evidence External Factors Influencing the Industry From a PESTEL analysis (see Appendix), the most important external factors influencing this industry appear to be ….

Competitive Forces Influencing the Industry

Using Porter’s Five Forces framework (see Appendix), it is clear that that strongest competitive forces in the industry are ….

Approach

•

Use

tools/frameworks to capture detailed information

in the Appendix.

•

Analyse

and review the detailed information to identify

key factors influencing the structure of the industry

and competitor dynamics.

•

This forms

the key findings/insights from your analysis.

•

In the main body of your report, these become the

important CLAIMS, which you then support by

selecting relevant evidence/data.

Final points

•

Introduction

•

Introduce essential information about the

company (main business/market

etc

)

•

Identify the industry it operates in

•

Map the report (what will it talk about)

•

Conclusion

•

Summarise

the insights

/key findings about the

industry structure/competition.

•

Maybe focus on highlighting the challenges ..?

•

Chicago referencing

•

List of references/bibliography AFTER Appendix

S

tyle of Report

Thursday, 21 April 2022

Questions?