Marketing case study

Course Name : Strategic Marketing

Course Code : MRKT-621

Program: EMBA

Year: 2019-2020

Semester: 2nd

Date: 13-March-2020

Name: ________________________________________ ID: ___________________

Instructions: Read the case, watch the video and answer the following questions?

How has Volvo achieved differentiation over the years?

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Why did Geely acquire Volvo?

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Suggest strategies for Volvo to build upon its unique strengths.