Third assignment

Message Reception/Perception

Introduction to Communication, 10/15/18

1. Is there such a thing as a "real world"?

2. What is the movie "The Eye of the Storm" about?

3. What processes influence message reception/perception?

-SELECTION

-selective attention

-salience

-examples of things we make salient

-INTERPRETATION

-MEMORY

-recall - active, deliberate retrieval of information from memory

--short-term memory

--long-term memory

-retrieval processes

--slow retrievals

--fast retrievals

-semantic memory

-episodic memory

Receiver influences

--needs. Maslow's hierarchy of needs

--attitudes, beliefs and values

--goals

--capability

--use

--communication style

--experience and habit

--other receiver influences?

Message influences

--origin

--mode

--physical character

--organization

--novelty

--other message influences?

Source influences

--proximity

--physical and social attraction, and similarity

--credibility and authoritativeness

--motivation and intent

--delivery

--status, power and authority

--other source influences?

Technological and environmental influences

--medium

--environment

--context

--repetition

--consistency and competition

--other technological and environmental influences?

4. What do the various influences on message reception and perception suggest about the status of objective reality?