Business Plan

Website: How will your website promote your products or services or add credibility to your business? What are the primary objectives of your website and selling your products and services?

SEO/SEM: Will you drive traffic to your website using wither paid or unpaid search engine marketing? If so, how?

Email Newsletters: Will you connect with your customers through regular email communication? If so, how will you build the email list and what type of content will you use?

Social Media: Will you use social media? If so, what platforms and will you use paid advertisements?

Other Online Advertising: Will you use paid advertising on other websites? If so, which ones?

Other Online Tactics: Will other resources be used (e.g., YouTube, podcast, etc.)

Chapter 10, page 177