assignment

Initial Response

7.2 Discussion: Weekly Reading

 Discussion

Initial Response

· Read and respond to the questions below

· Identify and describe an innovation that resulted from one of the external development strategies/methods addressed in our readings and videos this week. Explain the benefits of this strategy/method, and comment on what you believe would have been some of the major obstacles/challenges the company would have faced had it decided to develop the innovation internally – on a solo basis

· Your post must be 350 words in length

· APA citations are required for initial responses

The innovation I chose for the week uses the membership tactic on page 144.

Keeley, L., Pikkel, R, Quinn, B., & Walters, H. (2013). Ten types of innovation. Hoboken, NJ: John Wiley & Sons, Inc.