Case study

Cirque du Soleil in 2019

Identify and discuss the diversification efforts of Cirque du Soleil.

1. What specific actions did Cirque take to diversity? (2 points) 2. What led them to pursue diversification? (1 point) 3. What type of diversification is Cirque pursuing? (2 points) 4. Evaluate if you think this diversification will create value. (4 points) 5. What recommendations would you have for Cirque? (1 point)

The case is located in the digital textbook. It has Case 11 on page C65.

This case is due Monday, October 26 by 11:59 PM EDT.

This is a individual assignment. You should not discuss your views, analyses, or recommendations with others in the class nor should you rely on other sources, such as news articles or websites, to inform your analyses or recommendations.

You should submit the write-up in the D2L assignment folder.

The answers should be based on facts either given in the case or that were known at the time that case is based. You can make reasonable assumptions if something is not specifically stated but do not base conclusions on any other information that is apparent with hindsight.

Use double-spaced, 1” margins, Times New Roman, 12-point font with a maximum of 3 pages.