Hospitality Business Analtytic Paper

Business Analysis Paper Section II HMG 6296 RXU Dr. Tanke ________________________________________________________________

Guidelines Section II Industry Analysis

SECTION II COMPANY ANALYSIS This section provides the key analysis of your company (this is not a research paper) and will include the following sections. The estimated length of this section is 8 to 10 single spaced pages plus supporting materials (data/documentation to support your analysis) which will all be included in the appendix of your BAP. See format considerations included in the Industry Analysis Guidelines. An appendix is mandatory in an analysis paper.

A. Company Profile (similar information as requested in Section I but this time it is asking for analysis of your company as opposed to the Industry segment to which your company belongs 1. Industry Classification 2. Size and Growth 3. Company Profitability

a. Factors affecting Profitability b. Product segmentation

c. Degree of company concentration

d. Price factors

-Documentation in the appendix. Analysis in your own words in body of the paper.

__________________________________________pre submission requirement—see CSS

B. Company Vision; Mission; Guiding Principles chapter 2 -this should include analysis (remember Discussion 4 on FIU’s mission…..)

C. External Environment Evaluation {using Porter’s Five Forces} chapter 3

1. Threat of New Entry

2. Power of Suppliers

3. Power of Customers

4. Threat of Substitutes

5. Intensity of Rivalry

-Documentation in the appendix. Analysis in your own words in body of the paper.

D. Identification of Differentiators chapter 5

E. Analysis of Internal Environment {using SWOT} chapter 4

-Documentation in the appendix. Analysis in your own words in body of the paper.

F. Competitive Analysis: chapter 6

1. Value Chain Analysis

2. Rivalry Analysis

G. Financial Analysis (this should contain significant analysis of the data and not just the data)

Data/tables/documentation all in the appendix and then analyzed in your own words in the body of the paper.