concept generation and concept evaluation

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Your Name_________________________________________________

MBA 603 SPRING 2021: ASSIGNMENT SIX

Assignment Six comprises five questions about concept generation and concept evaluation and should be specifically applied to the class project.Refer to the class Powerpoint Slides, Chapter Five, and Chapter Six, then individually complete this worksheet by answering the below five questions. Each question is worth two points for a total of 10 points.

Please pdf this assignment sheet and upload to Blackboard by the beginning of class on Monday, March 22.

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1. Questionstorm for five minutes about your team’s selected technology. List five of the more “interesting” questions that you generate. Pick one of these five questions and conduct some library/web research to provide an answer in 50 words or less.

Five Interesting Questions

(Keep each question under 25 words)

One question to be answered

Answer (50 words or less)

2. Develop a judgmental “product” positioning map that illustrates your team’s technology relative to three potential competing products/technologies. Based on this map, list one competitive advantages of your team’s technology.

INSERT YOUR POSITIONING MAP HERE

Competitive Advantage

(no more than 25 words)

3. Set up a Morphological Analysis based on 4 dimensions applicable to your team’s technology. Below list the 4 dimensions, identify how many ideas are possible, and then suggest four good ideas based on this Morphological Analysis. Keep all answers to 10 words or less.

List the Four Dimensions Comprising Your Morphological Analysis
How many ideas are possible?
Idea One (no more than 10 words)
Idea Two (no more than 10 words)
Idea Three (no more than 10 words)
Idea Four (no more than 10 words)

4. Spend five minutes applying the animal customer technique. Specifically, address how DOGS would use your selected technology. After generating solutions for DOGS, flip these solutions to see if they can address human customers. List the two most viable ideas in the below table.

For Dogs

(no more than 10 words per idea)

For Humans

(no more than 10 words per idea)

Idea One

Idea Two

5. Set up a Scoring Model that comprises four criteria for evaluating your team’s ideas. Include the scale on which each of the criteria should be evaluated. Keep each criterion to no more than 10 words.

SCORING MODEL	Name/Specific Criterion (no more than 10 words)	Scale to be Used (be concise)
Criterion One
Criterion Two
Criterion Three
Criterion Four

HONOR CODE PLEDGE: By submitting this assignment, you acknowledge that you neither knowingly gave nor received any inappropriate assistance in academic work, thus affirming your personal commitment to honor and academic integrity.