RESEARCH ROUGH DRAFT

- Expanding on sentences (or information stated) and providing sources - Scrap data analysis section and reconstruct - Talk about how great lebron is less (establishing a better argument) - Better structure for each area of the paper

What will help

● Follow the organization he offers at the end and use section dividers ● Write in first person for what i think/ 3rd person for what researchers say ● Articulate a more forceful argument ● What is the Lebron brand? How does he leverage it? The impact his support has and

how he frames them? ● How he's promoting black lives matter and space jam 2 (a concept in explanation) ● Analyze evidence of haters (in why they think Lebron sucks) ● Google scholar topics to support evidence ● Moving the information to one section rather than spreaded all over the place (in

reference to his brand and framing it) ● Background information (fat part) establish what his brand is and (giving money to

charity then going on twitter “hey guess what I did” (think about when the i promise school dropped)

● His connection to black lives matter and with his fan base

● Things I know about Lebron James isn’t necessarily common knowledge ● Facts vs claims (claims advance your paper) ● How is this supporting my argument? Why does my reader need to know this? ● Keep it simple

Argument, organization, expanding on sources, first person