information system management

- Closed book, short answer and essay questions. 

- Major Topics:

· Competitive Strategy Analysis

· How does IT change the basis of competition?

· How does IT add value to existing products or services or create new ones?

· What do you mean by Business and IT Alignment? Why is such strategic alignment important?

· Digital Future

· How are digital technologies changing the way companies do business?

· Business Process Reengineering, Reengineering Works

· Essence of reengineering, Principles of reengineering, Why did we design inefficient processes?

· Can you apply BPR to Ford, Tachshop?

· Why would you do BPR in business?

· Business Model

· What is a Business Model?

· How do you develop or rethink a Business Model?

· Amazon.com 2016 case

· Digital Ubiquity

· What is digital ubiquity? Why is it important for business and management? What makes digital technology transformational? Also consider the above questions from a value creation perspective.

· CRM, Profiting from Customer Data

· Customer Data Strategies (in the article)

· How would you achieve better CRM (namely, more business, revenue, sustainability, etc.) using Customer Data Strategies and CLTV?

· CLTV

· Calculation

· DDOS

· What is DDOS?

· Textbook Chapters 1- 7 all included

· Most important chapters: Chapters 2 and 5

· Mini cases:

· Zipcar (Chapter 2)

· Santa Cruise Bicycles (Chapter 5)

· Cloud-based Accounting IS case

· Transaction Cost Economics

· Outsourcing

· Amazon.com 2016 case (see above)

· Quizzes (two)

· Assignments (individual and group)

NOTE) iPremier case itself would not be included in the exam.

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