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Focusing Marketing Strategy with Segmentation and Positioning

Focusing on the entire market is difficult and can create barriers to success for business owners. Instead, companies should divide the market into small segments before targeting the customers and ultimately positioning themselves.

This process known as segmentation, targeting and positioning drives the various steps of setting up a marketing strategy.

Explain how positioning analysis can help a marketing manager identify target market opportunities.

The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

You will be writing three or more discussion posts per week. Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references.

Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 100 words or more.