assignment

· 6.2 Discussion: Weekly Reading

· Initial Response

· Read and respond to the questions below

· Compare and contrast Schilling’s description of the sequential and partly parallel product development processes with the “design thinking” process advocated by Tim Brown in week 3 and Keeley’s principles and tactics for bringing innovations to market (Keeley, chapter 24)

· Your post must be between 250 to 350 words in length

· APA citations are required for initial responses

· Keeley, L., Pikkel, R, Quinn, B., & Walters, H. (2013). Ten types of innovation. Hoboken, NJ: John Wiley & Sons, Inc.