Order 1079275: Entrepreneurship - opportunity analysis video game industry in Australia

APRIL / MAY 2018 | acuity

BRIEFING FIVE FACTS

5THINGS YOU DIDN’T KNOW ABOUT... 1 China is the world’s leading video game market, with estimated 2017 sales of US$32.5 billion.* The US is second at US$25.4 billion.*

2 2017 worldwide video game sales reached US$78.6 billion* – almost twice the global movie box office revenue.

5Driven by Chinese smartphone users, phone-based game revenue grew to US$35.2 billion*

in 2017. Android phones lead outside Eastern Europe and Latin America.

4 3

Global game revenue is estimated to be growing at

more than 9% a year**, which is faster than any other consumer media segment.

Australians spent A$602 million*** on game console hardware and accessories in 2017. Of Australia’s 24.5 million people, 4.02 million* own a game controller of some type.

THE VIDEO GAME INDUSTRY

* Estimate from Newzoo. ** Estimate from McKinsey & Co.*** Estimate from NPD Group Australia

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