company research

5FH508

MY PLACEMENT…being a professional

www.derby.ac.uk/careers/we-record

PowerPoint - Live Brief - Student Process – Udo – Course Resources – Study Materials

1. Completion of a minimum of 4-weeks (full-time) or 140 hours placement (80% weighting): Digital Submission 2021 – PDF – Turnitin – Large File Submission

EXTENDED SUBMISSION DATE Friday 14th May 2021

Learning outcomes to be assessed: 2, 3, and 4

A minimum of 4 weeks placement

Documented in placement report of 3000 words or equivalent, to include all visual documentation and research.

A journal will be written documenting your placement working week. This must be kept up to date and can be in the form of an online diary or a book including visuals. This can be used to inform the report.

The purpose of this assignment is to allow you to consider the organisation within which you have carried out your placement and to reflect upon the effectiveness of your role within it.

You will need to use your diary extensively so be disciplined about noting all that you have achieved and what you have learned.

To pass you must post an entry at least weekly.

To conclude your report, you must discuss the role you have played within your

Company and how effective you feel you have been. You should also reflect upon

‘The placement experience’ and the impact this has had upon your own career direction.

Live Brief – BA (Hons) Fashion Design & Marketing

COMPANY RESEARCH

Choose a Fashion Brand or equivalent to look at and research the history of the company.

Explain your choice, level of the market, direct competitors & customer.

Investigate the business side of the company looking at:-

How do they sell their products?

· Independent Stores

· Branded Retailers – concept stores/department stores

· Online – own / company

· Own stores - How many stores Nationally and Internationally

· Any other information researched

How many employees?

Structure of the company?

Do they do collaborations?

Do they make in house own sample room manufacturer or are products made abroad if so where?

Do they diversify and have a mix of products?

Who are their customers?

Are they exclusively a womenswear/menswear/other brand?

Look at the house style and pick out features of the brand to show their personal design language - unique selling points and show examples

Investigate the research the company looks at and show examples of topics they have based their designs on in the past with attention paid to any ethical or other criteria they like to meet.

Look at examples of this working in practice.

Look at all their social media platforms to show how they market themselves and what they use to do this

Which ones do they use?

How do they work

Are they informative?

Are they easy to navigate?

What’s good? What’s not?

RESEARCH and MARKETING BRIEF

· Based on the brand research work on a marketing campaign for your chosen company/brand

· Look at rival brands and see how they market themselves. At this time companies are being inventive about sending interesting content out to their customers and this could be looked at with relation to your chosen company/brand.

· Produce sketch book ideas as to how you could market the brand and the research undertaken. Minimum 10 Pages

· Produce a Concept Board showing the ideas for your campaign.

· Put together a Front Page for the website

· Create a Social Media campaign

This will be a digital submission so page size is your decision – ensure there is continuity in regard to your layouts ie landscape or portrait, think about font use and space around imagery – look at competitors research for direction…

DIARY

This is a 4-week minimum brief and your diary should reflect this.

Write a diary each day about what you have done – this should be in a word document.

“You will need to use your diary extensively so be disciplined about noting all that you have achieved and what you have learned.”

ESSAY [3000 words]

Company research

Analysis of the work you have undertaken

Visuals

Reflect on the experience and the impact this may have on your future career

COMPLETED PORTFOLIO

Sketch book

Concept board

Web site Front Page

Social Media

SUBMISSION DATE

CANVA - Course Resources - 5FH508 Fashion Placement - Social Learning - Journal – Placement

Digital Submission 2021 – PDF – Turnitin – Large File Submission

Extended Submission date Friday 14th May 2021

Digital Submission 2021 – PDF – Turnitin – Large File Submission

Extended Submission date Friday 14th May 2021

Tutorial :-

Tuesday 13th April

Tuesday 20th April

Tuesday 27th April

Tuesday 4th May

Dates & Times TBC - Links for the above dates will be in 5FH508 Collaborate (virtual classroom)