Marketing assignment 3

DePaul University

SERVICES MARKETING 590

THE SERVICES MARKETING TEAM BFP PRESENTATION

Week 3 - Project Company Description

Focus on how your project company does vs. competition on each point!

A maximum of 6 slides. 7 points of grade.

With company stakeholder interview comments, as appropriate.

a. Description of the Project Company.

b. Description and Evaluation of their Services Marketing Model – core & supplementary services, and other applicable course concepts.

c. Key Competitors/Shares of Market, with prior 3-Year Growth/Decline to date, with estimated market size in US dollars.

d. Company service model?

e. Percent of Sales that are Services + key differences vs. competition .