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QUESTION 1

1. Which of the following is NOT a category of adopter? 

		lazy adopter
		early adopter
		innovator
		early majority

QUESTION 2

1. Diffusion is the method by which an innovation spreads through certain channels in particular social settings.

 True

 False

QUESTION 3

1. What does "social system" mean in terms of diffusion of innovation?

QUESTION 4

1. How does social maketing differ from commercial marketing?

QUESTION 5

1. Why is it important to segment your audience for social marketing? 

QUESTION 6

1. Social norms marketing is a type of social marketing designed to address normalizing the desired behavior. 

 True

 False

QUESTION 7

1. What is your biggest take away from this week's content? Do you have any questions or need clarification on anything?