0218

Key words: RETURN ON AD SPEND, BUSINESS BLOGGING, BLOG TRAFFIC &

REFERRAL SOURCES, INDIVIDUAL POST VIEWS, VISITOR-TO-LEAD

CONVERSION RATE

• Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF