Mobile application discovery and analysis project

BUSA 516 New Mobile Application Discovery & Analysis Project Instructions

Questions

Please find an emerging mobile app and analyze the app according to the following requirements. The app you choose to analyze must be published in the market after January 1, 2015. When you submit your analysis report, please answer the following questions:

(a) The name, functions, and latest number of downloads of the app;

(b) The reason you choose this app. In other word, why you think this app is important;

(c) The strengths of this app, and why users like this app;

(d) The weaknesses of this app, and how you plan to improve it if you were the app manager;

(e) Excluding figures, data tables, and references, a minimum of 3 page analyses are required. You should use double-space, size 12 Times New Roman fonts in this report. You can cite the industrial and app market analysis report to support your arguments.

(f) The purpose is to discover new apps. Therefore, please avoid analyzing commonly known apps such as Apple Music, Amazon, YouTube, Gmail, TikTok, Facebook, Twitter, Instagram, LinkedIn, Yahoo, and Snapchat.

What You Need to Submit

Please note that this is NOT a group project . Please submit your own analysis report to myleo online. Thank you!

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