Maintaining strong, perfect, and reliable logistics service is the backbone of success for any online marketing system. Flip Kart however has been witnessed to lag behind in attaining such shipment and logistics services. Attaining a supply chain that is able to perfectly coordinate supply chain activities to and from to best satisfy customer needs. Flip Kart has not achieved a system that gives its customers the privilege to experience such satisfaction. Activities across the supply chain tend to slip out on each other and coordination of the departments involved becomes hard which in turn brings along poor performance of the company. Experiencing slip outs in the supply chain additionally means that customer’s products may sometimes be delivered in bad condition, less quality or sometimes fail to be delivered (Ho & Chang, 2015)

The Concept of Marketing System-Recommendations

Using online purchase systems requires enough skill on using the internet. In the case of Flip Kart, users do not just require to be familiar with the internet but also possess the knowledge to use online marketing and shopping applications. India’s remoteness poses a great challenge for Flip Kart to address as it continues to seek improved new customer recruitment. Flip Kart therefore faces a challenge of finding potential customers who are technologically updated to engage in online purchasing. It is therefore on Flip Kart’s call to make sure they find solutions to the challenge and increase their potential customers across India (Scott, 2012).

Unstable management systems have seen the performance of Flip Kart Inline Commerce System go down. When a company does not enough managerial skill at its disposal, it becomes very easy to lose account of its activities, including financial ones. Flip Kart is revealed to experience shortage of high-skilled personnel in its management team. Management is the key determinant of the overall performance of an investment. Crucial aspects like making decisions, building strategies, etc. are the responsibility of the management department. If individuals in management department lack excellent managerial skills, then they are sure to fail in making the investment fail (Dychtwald, Erickson, & Morison, 2013).

How to Establish an Effective Marketing System

An improvement in the supply chain management is clearly necessary if Flip Kart really aims at providing the best services to its customers. Ensuring delivery of customer orders in the expected time is one of the considerations for possible improvement that Flip Kart should make. Delaying customer orders may inconvenience customers and they may never be interested in ordering for goods from the same investment again. It should be made a priority to monitor all the activities that take place in the product delivery process. Flip Kart should ensure that customer orders are responded to in the right time as well as in the right condition (Dychtwald Erickson & Morison, 2013).

Flip Kart should devote itself towards creating possible customers in the whole of Indian population. Achieving market creation all-over India may require methods of promoting consumer digital literacy. Digital literacy is a key aspect in achieving a desired consumer mobilization level. When people do not know how to use the Flip Kart’s purchasing application it will not in any way be possible for them to make purchases. Potential customer digital illiteracy hinders expansion of market that poses a challenge for Flip Kart to ensure that they enlighten potential customers on digital purchasing to increase the recruitment levels (Baker, 2014).

Management problems and challenges are a great threat to the performance of the marketing system in any commercial investment. An insight of net financial reports should be provided to assist the company to make decisions. When such reports are not available, or are not clearly stated, decisions may not be made appropriately. Flip Kart should take up the responsibility to recruit highly skilled managers to manage their transactions. A keen observation on the customer after-sale services provided should be made to ensure that they are not offered at the expense of the company’s net revenues going dangerously down in ways that threat its achievement of a break-even point (Phillips, 2012).

Improving Shipment and Logistic Services

One way of dealing with a wrecked logistic and shipment system is acquiring adequate information on courier services. Having enough as well as relevant information on courier services within the villages and towns that they operate will assist Flip Kart in establishing the relevant delivery times and places. Courier information should especially be obtained for the remote areas to ensure that they give their customers achievable delivery deadlines and terminals. On acquiring information on the nature of transportation services that are available, the company should then establish a closer relationship with the concerned personnel so that delivery of customer orders is ensured. Having established close enough relationship makes it possible to follow-up the progress of delivery as well as the condition of goods (Taiminen & Karjaluoto, 2015).

Elimination of the fear for conducting online transactions should be done to ensure that customers are confident when making the transactions. Fear of conducting online business transaction is brought about by the existence of marketing sites that are not trustworthy. It does not matter why an individual is scared of making online transactions, devotion to gain their trusts could make them a potential customer. Flip Kart should therefore ensure that it avails its team for demonstration and promotion form time to time. Conducting such events brings the company closer to the people and this works great extends in gaining their trust that in turn increases the number of potential customers. Creation buyer confidence works to the advantage of the company as it increases its market size that is crucial for increased returns (Christopher 2016).

Security of information should be ensured to make sure that personal information and data cannot be accessed by anyone but the relevant parties. Online information in this case is the concern for Flip Kart as their customers transact online. Protection of customer information should be highly preferred to ensure that privacy is maintained. Customer information should be submitted through personal accounts and not to a website to ensure that, an individual’s information is not accessible by anyone but them. Delivery means should also be chosen by the customers to ensure that their preferences are met as long as the choices lie in the ranges provided by the company. The company should additionally encrypt its website using high technology that cannot be cracked to protect customer’s information (Heskett, 2013).

Promoting Digital Literacy

Awareness creation on the existence of online marketing should be undertaken to inform people. Technology has been on the rise and a large part of today’s population can access the relevant mobile phones that allow one to use the marketing applications. A wide availability of these mobile phones makes it easier to create awareness of the existence of marketing applications. Flip Kart on creating awareness of their online marketing system needs to indulge in making people aware that what they do exists and provide a brief on how it is done. Participating in community activities as well could earn the company more popularity that is a way of awareness creation. Appearing in community gathering gives people the chance to know of its existence that marks the start of a process to know what they do (Fahimnia et al.,2015)

Conducting simulation and program trainings could as well assist the company in promoting digital literacy. Digital literacy could be sometimes being hard to learn individually without assistance. Flip Kart should take the opportunity and train peoples especially those in the remote areas and villages on how advantageous it is to be digitally literate. Providing the education as well provides the company to teach the people to use their marketing application, as well as state the possible advantages that come along with using it. Flip kart should seize to assume that everyone is digitally literate and they can do the ordering by themselves. Getting into the villages and remote areas conducting mobilization exercises does a great job creating new customers (Cheng et al 2014).

Massive publication and advertisement could be used to achieve digital literacy and knowledge. Flip Kart could make use of the media inclusive of social media to advertise its operations. Advertising should be undertaken to increase knowledge of the company and increase its publicity coverage. Promotions could as well be used to publicize the company and also its products. In promotions, the company could give out items that have an overview or a brief description of the company. By doing these Flip Kart will achieve a good target of new potential customers. Advertisement and publication could as well offer the company a chance to educate people on the benefits of online purchasing. Creating confidence to use online purchasing services could be done as well by providing the relevant explanation to instill confidence.

Attracting Top Talent

Acquisition of well-known companies in many cases consequently rises to fame the acquiring company. In order to attract top management skill, Flip Kart might have to consider acquiring a well-known company. Individuals, especially those with great work skills tend to believe that they can adequately exploit their skill in the well-known companies. By buying off a famous company or becoming a shareholder of one, Flip Kart would as well get a chance to get close to top skilled individuals. Getting close to such personnel would then give the company personnel a chance to convince a highly skilled manager to join their work force Shankar et al., 2016).

To encourage workers to improve their performance, Flip Kart Company can use the technique of providing rewards and benefits for top performers. In order to get employees to devote themselves towards achieving the company’s best interest, Flip Kart could set a target that if one meets, an award will be presented. In the management department for example, managers could be given the chance to take turns in running the activities of the company. Turns could be taken for a period of three months and rotate for a period of one year. Progress of each manager is well monitored to identify any changes, either positive or negative. At the end of the year, final evaluation is done to determine the lead performing manager. The manager who outdoes his/her colleagues in terms of revenues insight, effectiveness of strategies among others would then be considered the winner and presented the award. In addition to recognition, the top performer could as well be offered a promotion to be the head of the management department. Applying the same in other departments would also work towards improving employee competition, and consequently performance (Lam & Zhang, 2014).

When an individual performs well, they feel motivated when they are shown appreciation. Appreciation of employees could involve acknowledging them and letting them own the credit for their good job. Acknowledging an employee does not only involve telling them that they did well, congratulating them, or telling them to do better. Effective employee motivation requires more than just words. Acknowledgement may involve recognition of a good performer in front of other employees. Being recognized in the presence of others who would otherwise have had the chance to be recognized gives one a perfection feeling which motivates them to do even better. Credit award on the other hand may involve being named employee of the year or being accorded any other heroic title. To attain the title other employees will focus on performing better while at the same time the titleholder will work hard to retain the title.

Benefits of a Good Marketing System

Enhancement of market systems for Flip Kart is an essential element towards achieving excellent overall performance by the company. As an online marketing company, it needs to keenly address the issues stated above to achieve the desired performance. In this review, a methodology towards achieving the desired setting of market systems is provided. Through the statement of recommendations accompanied by their respective implementation procedures the obstacles to achieving a perfect state of a marketing system for Flip Kart are effectively addressed (Lam & Zhang,2014).

Improved shipment and logistic services have the ability to increase Flip Kart’s market structure perfection by a minimum of 40%. As provided by the nature of their transactions, Flip Kart depends on the satisfaction of its customers to determine their performance. Shipment and logistic services are the main components of the customer service and therefore the main determinants of the overall performance in the service sector. Delivery of customer orders in time and in a good condition is essential for a good customer service provision. Eliminating the fear of using online purchasing services has the ability to increase Flip Kart’s market size by 28%. Creating confidence in people increases their trust hence willingness to use the online purchasing services. Ensuring data and information security increase customer comfort to use online purchasing by over 50%. (Grogger & Hanson 2015)

Absorbing top-talent in the management sector works a great advantage in ensuring that performance of the company is good enough. Acquisition of well-known companies increases top talent attraction by a great percentage as well. Offering rewards to employees who perform exceptionally well motivates them a great deal and in return, they are encouraged to perform even better. Accrediting good performance as well increased employee motivation that as well promotes continued good performance (Ellram La Londe & Weber, 2013.

Awareness creation on the other hand offers, Flip Kirt, to publicize itself and its activities as well. Recruitment of new customers can then be done more easily when they are aware of the existence of the company as well as its activities. A word of mouth promotion as well does the magic in attracting people to hear and understand better what the company has to offer. Simulation programs and training provide a chance for the company to teach people how to use their online purchasing services (Scott, 2012).

References

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