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Enhancement of the marketing systems for Sellers at Flip Kart

Submitted to

Dr. Asila Sayedi

Submitted By

Darapuneni Srikanth

5153179

California University of Management and Science

Date: OCT 3, 2016

Enhancement of the marketing systems for sellers at Flip Kart

1. Research Topic

The research topic revolves around the enhancement of the online marketing system for sellers. While working at Flip Kart during my job placement opportunity, I realized that there are only a few sellers that possess direct contact for orders and stuffs. In other words, very few of them have fulfillment service with Flip Kart since much of the attention is given to the buyers as opposed to sellers. Despite the fact that Flip Kart alongside other online marketing applications are establishing themselves as a household names because of the confidence they have instilled in their investors, it is important to note that note all sellers remain satisfied when using Flip Kart because it has gained popularity among buyers than sellers.

2. Overall Purpose of the Project

AS much as Flip Kart has gained popularity around the globe because of its products and services, it can be argued that it also possesses a number of weaknesses as far as online marketing is concerned.

· Product succumbing in the Flip Kart value chain: Flip Kart is facing a challenge in personalization, delivery, payment issues and cyber security that has made Flip kart’s chain of commanding very challenging.

· Digital literacy and the concept of consumer connect: Based on some statistics, it is acknowledged that the online marketing on Flip Kart is implying some signs of improvement but this is not always the case when it comes to the customer’s level of digital literacy.

· No net revenues in sight because of instability in management: Flip kart has infused immense capita from shareholders and investors and in the process; they are burning the investments with customer acquisition coupled with heavy discounts. In other words, the net revenues that are not in sight may cause a challenge to Flip Kart’s business operations if the break-even point is not realized.

3. An Overview of the Company

Flip Kart online Services is a commerce industry based in India that conducts its operations as an online retailer. Additionally, some of its products include stationery, perfumes, movies, mobiles, cameras, music, healthcare and personal products and home and kitchen appliances. Moreover, it also specializes in the provision of Kids clothes, games, and toys. It started its operations in the year 2007 under the guidance of Binny Bansai and Sachin Bansai. Furthermore, it is registered in Singapore and it is headquartered at Bangalore, Karnataka in India.

4. Recommendations

The current problems that Flip Kart is facing can be improved through the following suggestions:

· Establishing a way to improve on their shipment and logistics service: In this case, as much as a strong and perfect logistics service is one of the primary reasons behind the success of most online marketing systems, it is acknowledged that Flip Kart is lagging behind in this department because of the remoteness of some of the towns in India.

· Creating awareness on the employment of digital marketing apps: Owing to the fact that quite a number of rural Indian citizens are unaware of the Flip Kart application, it is important for Flip Kart to create some learning, training, and development program that will ensure that individuals improves their knowledge as far as the Flip kart app is concerned.

· Establish a way of attracting top talent from India: In this case, because things in India can be less chaotic and less structured, top talent will ensure that the issues revolving around management is dealt with accordingly hence eliminating the challenges associated with the net revenues in sight.

5. Three Step-by-step Implementation Plan

A systematic implementation plan is very crucial to the elimination of the problem facing sellers at Flip Kart. In this case, the step-by-step implementation plan is as follows:

· Improving shipment and logistics services

· Collecting data as far as courier services are concerned within the villagers and local towns

· Eliminating the fear factor associated with conducting an online transaction

· Improving on the online security regarding personal information and data

· Awareness creation

· Conducting simulation programs and trainings

· Word of mouth promotions and media advertisements

· Eliminating the challenge of online security among the local citizens

· Attracting top talent

· Acquisition of well-known companies

· Offering rewards and promotions for high performers

· Acknowledging and giving credit to the work of an employee

6. Projections and Benefits of the Company Based on the Recommendations

The fear of making online transactions has been one of the major challenges that sellers have been facing. In other words, the implementation of the recommendations suggested will ensure that the shipment and logistics services of Flip Kart are based on the tastes and preferences of the sellers hence improving on their service delivery to sellers in the process. Additionally, a top talent attraction will eliminate the issue of poor decision making when it comes to management hence in the process, it will provide profit insights for investors. Furthermore, through trainings and simulation programs, the level of digital literacy of the local Indian citizens will improve hence increasing the number of online transactions for Flip kart .