BUS5112 - Marketing Management

BUS 5112 Unit 4 Written Assignment Rubrics Short Paper Rubric Unacceptable Beginning Developing Accomplished Exemplary Weight

Topic & Introduction The topic is irrelevant to the specified area and no introduction is given

The topic has little relevancy in the specified area and the introduction does not give any information about what to expect in the essay.

The topic has somewhat relevancy in the specified area, but the introduction provides little information on the topic

Relevant topic is selected but the introduction provides too much information about the topic;

simply like a summary.

The selected topic is relevant, and the introduction presents a concise lead-in to the paper.

20%

Score 0 3 5 8 10

Content Central purpose or argument is not clearly identified. No analysis is provided.

Information supports a central purpose or argument at times. Analysis is vague or too general.

Information provides reasonable support for a central purpose

or argument most of the time but is not able to display evidence of a basic analysis of the significance of the topic.

Information provides reasonable support for a central purpose all the time or argument and displays evidence of a basic analysis of a significant topic

Balanced presentation of relevant and legitimate information that clearly supports a central purpose or argument and displays evidence of a thoughtful,

in-depth analysis of a significant topic.

30%

Score 0 3 5 8 10

Organization The writing is not logically organized. Most of the time, ideas fail to make sense together.

The writing is presented in a somewhat logical order. Need a little bit more efforts in putting the ideas to make sense together.

In general, the writing is arranged logically, although occasionally ideas fail to make sense together.

The ideas are arranged logically to support the central purpose or argument. They are usually clearly linked to each other.

The ideas are arranged logically to support the purpose or argument. They flow smoothly from one to another and are

20%

clearly linked to each other.

Score 0 3 5 8 10

Documentation & Grammar

No references are documented and very frequent grammar and/or spelling errors.

Minimal references are documented and a few grammar and/or spelling errors.

Most of the references are cited but was poorly constructed and more than two

errors in grammar and/or spelling.

Document most of the sources with some care and most of the sources are properly cited and only one or two errors in grammar and spelling.

Documented all sources and the sources are properly cited and all grammar and spelling are correct.

10%

Score 0 3 5 8 10

Synthesis and Conclusion No synthesis and no findings were found.

Was not logically or effectively structured and presents an illogical explanation for findings.

Needs some effort to make it a well-constructed paper and the findings needs to be presented more logically.

Logically organized and makes good connections among ideas. Presents a logical explanation for findings.

Information is logically and creatively organized with smooth transitions. Presents a logical explanation for findings.

10%

Score 0 3 5 8 10

Attention to Unit Specified Details

Could not adequately identify differences between the markets in terms of consumers and competitors.

Need some effort to identify differences between the markets in terms of consumers and competitors. Need some effort to show how the decisions on price, advertising, and

Made some attempt

to identify differences between the markets in terms of consumers and competitors. Made some attempt

to show how the decisions on price, advertising, and

Identified differences between the markets in terms of consumers and competitors. Showed how the decisions on price, advertising, and distribution

Adequately identified differences between the markets in terms of consumers and competitors. Adequately showed how the

10%

Could not adequately show how the decisions on price, advertising, and distribution channels are different for two brand managers.

distribution channels are different for two brand managers.

distribution channels are different for two brand managers.

channels are different for two brand managers.

decisions on price, advertising, and distribution channels are different for two brand managers.

Score 0 3 5 8 10

Total 100%