507 BSBMK

ASSESSMENT COVER SHEET

Assessment Details

Qualification Code and Title

BSB51915 Diploma of Leadership and Management

Block/ Term/ Year

Unit Code and Title

BSBMKG507 Interpret Market Trends and Development

Assessment Type

A2 – Simulation

Re-assessment

YES

NO

Due Date

Student Details

Student Name

Student ID

Instructions to Students: Please read the following instructions carefully.

· The purpose of this assessment is to assess your knowledge and skills.

· This assessment is to be completed according to the instructions given by your assessor.

· To be deemed satisfactory in this assessment, you must write the answers to all written questions correctly or meet all the performance criteria for activity based assessments by the due date.

· Submission after the due date will result in a penalty fee.

· Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmission in showing your competence with this unit.

· If you feel the decision made by your assessor was incorrect please refer to your Student Handbook for information on assessment appeal for the required steps to appeal the decision.

· If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.

· Please refer to the College re-submission and re-sit policy for more information.

· If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately.

· Please read the tasks carefully then complete all tasks.

· To be deemed competent for this unit you must achieve a satisfactory result with tasks of this Assessment along with a satisfactory result for another Assessment.

· Remember, that it must be your own work and if you use other sources then you must reference these appropriately.

· Submitted document should follow the given criteria. Font should be Times New Roman, Font size need to be 12, line spacing has to be Single line and Footer of submitted document must include Student ID, Student Name and Page Number. Document should be printed double sided.

· This is individual Assessment. Once you have completed the assessment, please provide the hard copy of the Assessments to your Trainer/ Assessor.

· Plagiarism is copying someone else’s work and submitting it as your own. Any plagiarism will result in NYC.

For Assessor Use Only

Assessor’s Name

Assessment Decision: To be accessed as satisfactory in this assessment task, the student must address ALL assessment items/questions satisfactorily.

All individual assessment tasks of this unit must be completed satisfactorily for a student to achieve an overall grade of competent for this unit.

The Student’s Performance is

SATISFACTORY

NOT SATISFACTORY

Student Declaration: I declare that I have read and agreed to the instructions mentioned above and declare that the work submitted is my own and has not been copied or plagiarized from any person or source. I have been assessed in this unit and advised of my result. I am aware of my appeal rights.

Signature:

Date: / /

Assessor Declaration: I declare that I have conducted a fair, valid and flexible assessment with this student and I provided appropriate feedback.

Signature:

Date: / /

Assessment Event 2 – Simulation: A & A Coffee

You will complete a number of tasks that will provide us with evidence of your skills with analysing quantitative data and qualitative information, compiling a report based on your analysis, and documenting future marketing strategies to contribute to the ongoing development of a case study organisation. These tasks will be based on your role of Marketing Intelligence Officer in a simulation with A & A Coffee, a chain of retail cafes that operates nationwide across Australia.

AUD vs USD data

Time series data which shows the relationship between Australian dollar (AUD) and the US dollar (USD). You will use this data in Task 1.1 to identify the trend between the two currencies.

Global Coffee Price data

Time series data which shows the change in coffee prices, globally. You will use this data in Task 1.1 to discover the economic trends amongst various coffee types.

ABS Coffee CPI data

Time series data which shows price trends for coffee, tea and cocoa products in Australian capital cities. You will use this data in Task 1.1 to identify the price variations over time for similar product lines.

SIMRA report

Report generated by Statistical International Marketing Research Agency (SIMRA). You will use this information in Task 1.4 when analysing qualitative and quantitative information about the local coffee industry.

Competitor Market Share

This data shows the market share performance of current competitors. You will use this data in Task 1.5 to identify the potential opportunities and threats.

PoS Data from Stores

This is the register data from the stores. You will use this data in Task 2 to examine the overall business performance for each product and store.

Reporting Standards

This is the organisational style guide on writing reports. You will refer to this document when generating your Market Analysis Report and presentation aids.

Dot point format

Presentation Plan includes the following:

· outcomes

· needs of the audience

· context.

Full sentence format

When you are preparing for a presentation, there are a number of tasks that must be carried out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation in.