501S3

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501S3.docx

Running head: PRINCIPLES OF MARKETING 1

PRINCIPLES OF MARKETING. 2

Introduction

Beauty Cosmetic Product

Online Competition

Use research from web searches of competitors:

Analyze the at least one competitor and how it is driving traffic to its sites.

Product

Provide a quick overview of the Beauty Cosmetic Product you created. Even though you have "created" a product or service, the applications and research in this section will be real.

Online Presence

Explain what online presence your product and service will have (include website and social media)

Plan for Communication Tool 1

Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).

Plan for Communication Tool 2

Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).

Plan for Communication Tool 3

Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).

Conclusion

This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.

Reference

Market Segmentation Using Facebook Ads http://www.matchnode.com/blog/market-segmentation-using-facebook/

“The Power of Content Marketing” – Jon Wuebben http://www.marketingjournal.org/the-power-of-content-marketing-jon-wuebben/  

“Social Media: Considerations for B2C vs. B2B” – Frank Grillo http://www.marketingjournal.org/social-media-considerations-for-b2c-vs-b2b-frank-grillo/  

Internet Marketing  https://www.consumerpsychologist.com/intro_Internet_Marketing.html  

23 Proven Ways To Drive Traffic To Your Website https://www.forbes.com/sites/robertadams/2017/04/10/23-proven-ways-to-drive-traffic-to-your-website/#34c276602654

Forbes: Social Media Marketing https://www.entrepreneur.com/topic/social-media-marketing