501S3
Running head: PRINCIPLES OF MARKETING 1
PRINCIPLES OF MARKETING. 2
Beauty Cosmetic Product
Online Competition
Use research from web searches of competitors:
Analyze the at least one competitor and how it is driving traffic to its sites.
Product
Provide a quick overview of the Beauty Cosmetic Product you created. Even though you have "created" a product or service, the applications and research in this section will be real.
Online Presence
Explain what online presence your product and service will have (include website and social media)
Plan for Communication Tool 1
Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).
Plan for Communication Tool 2
Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).
Plan for Communication Tool 3
Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required).
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.
Reference
Market Segmentation Using Facebook Ads http://www.matchnode.com/blog/market-segmentation-using-facebook/
“The Power of Content Marketing” – Jon Wuebben http://www.marketingjournal.org/the-power-of-content-marketing-jon-wuebben/
“Social Media: Considerations for B2C vs. B2B” – Frank Grillo http://www.marketingjournal.org/social-media-considerations-for-b2c-vs-b2b-frank-grillo/
Internet Marketing https://www.consumerpsychologist.com/intro_Internet_Marketing.html
23 Proven Ways To Drive Traffic To Your Website https://www.forbes.com/sites/robertadams/2017/04/10/23-proven-ways-to-drive-traffic-to-your-website/#34c276602654
Forbes: Social Media Marketing https://www.entrepreneur.com/topic/social-media-marketing