Q1. How many times have you visited Dunelm in the last 6 months?
1 = 0 times
2 = 1-3 times
3 = 4-6 times
4 = 7-9 times
5 = 10+ times

Q3. If Dunelm were to introduce a loyalty card, would you sign up for it?
1 = Yes
2 = No

Q7 Use of home delivery service
1 = Used
2 = Not Used

Q8. Attitude - Overall, your impression of Dunelm is…
0 = Terrible
1 = Bad
2 = Below Average
3 = Neither good nor bad
4 = Average
5 = Good
6 = Excellent

Q9. Dunelm products are reasonably priced
0 = Strongly disagree
6 = Strongly agree

Q9. Dunelm products are economical
0 = Strongly Disagree
6 = Strongly agree

Q14. Overall value of Dunelm - Excellent to poor
0 = Poor
6 = Excellent

Q14. Overall value of Dunelm - Superior to inferior
0 = Inferior
6 = Superior

Q19 rank
1 = First choice
5 = Fifth choice

1 = Male
2 = Female

1 = 18-24
2 = 25-34
3 = 35-44
4 = 45-54
5 = 55+

1 = Student
2 = Full-time employment
3 = Part-time employment
4 = Unemployed
5 = Retired
6 = Other

How many miles have you travelled from home to get to Dunelm?
1 = 1-10 miles
2 = 11-20 miled
3 = 21-30 miles
4 = 31-40 miles
5 = 41+ miles

Prefer to shop online or in-store
1 = Online
2 = Instore