Q1. How many times have you visited Dunelm in the last 6 months?
Q3. If Dunelm were to introduce a loyalty card, would you sign up for it?
Q4. How much have you spent on Dunelm products in the last 6 months (in £)?
Q5. Of the amount you've spent on home decor products in the last 6 months, approximately what percentage was spent at Dunelm?
Q6a
Q6b
Q6c
Q6d
Q6e
Q6f
Q6g
Q7 Use of home delivery service
Q7 Use of reserve and collect service
Q7 Use of free store wi-fi
Q7 Use of returns service
Q7 Use of customer helpdesk service
Q8. Attitude - Overall, your impression of Dunelm is…
Q9. Dunelm products are reasonably priced
Q9. Dunelm products offer value for money
Q9. Dunelm products are good for the price
Q9. Dunelm products are economical
Q10. Dunelm products have consistent quality
Q10. Dunelm products are well made
Q10. Dunelm products have an acceptable standard of quality
Q10. Dunelm products would not last a long time (reversed worded)
Q10. Dunelm products would perform consistently
Q11. There is a high standard of service at Dunelm
Q11. Dunelm staff are knowledgeable about the products
Q11. I am happy with the service I receive from Dunelm
Q12. Dunelm have a wide variety of products
Q12. Dunelm always have the product(s) I am looking for
Q12. Product choice in Dunelm is limited (note: reversed worded)
Q13. Would give me social approval
Q13. Would improve the way I am perceived
Q13. Would make a good impression on other people
Q13. Would help me to feel acceptable
Q14. Overall value of Dunelm - Excellent to poor
Q14. Overall value of Dunelm - Superior to inferior
Q15. My relationship with Dunelm is something I am very committed to
Q15. My relationship with Dunelm is very important to me
Q15. My relationship with Dunelm is something that I really care about
Q15. I think Dunelm can be trusted completely
Q15. I think Dunelm has high integrity
Q15. I think Dunelm reflects who I am
Q15. I can identify with Dunelm
Q15. I feel a personal connected with Dunelm
Q16. I consider myself to be loyaly to Dunelm
Q16. Dunelm would be my first choice for household products
Q16. I would not buy other brands if I know that I can get the products I need from Dunelm
Q16. I intent to purchase products from Dunelm today
Q16. I want to purchase products from Dunelm today
Q16. I would recommend Dunelm products to my friends and family
Q16. I say positive things to other people about Dunelm
Q16. I do not expect any problems with Dunelm's products
Q16. Overall I am satisfied with Dunelm
Q16. I am pleased that I purchased from Dunelm
Q17. Dunelm's store layout is easy to navigate
Q17. I enjoy browsing in Dunelm's store
Q17. I think products are displayed well in Dunelm's store
Q17. There is plenty of space to browse and look at products in Dunelm's store
Q17. I like the atmosphere in Dunelm's store
Q17. The atmosphere in Dunelm suits the products and the brand
Q17. I am more likely to visit Dunelm because of the in-store cafe
Q17. Having a cafe in-store improves my shopping experience
Q17. There is plenty of choice of food and drink in the cafe at Dunelm
Q17. The cafe in Dunelm is reasonably priced
Q17. I am satisfied with the service I received in the cafe
Q17. I am satisfied with the quality of food and?/or drink in the cafe at Dunelm
Q18. Are products that I would enjoy
Q18. Would make me want to use them
Q18. Are products that I would feelrelaxed about using
Q18. Would make me feel good
Q18. Would give me pleasure
Q19 rank
Gender
Age
Occupation
How many miles have you travelled from home to get to Dunelm?
Prefer to shop online or in-store
mean(pv_price1,pv_price2,pv_price3,pv_price4)
mean(pv_qual1,pv_qual2,pv_qual3,pv_qual4,pv_qual5)
mean(serv_qual1,serv_qual2,serv_qual3)
mean(variety1,variety2,variety3)
mean(pv_social1,pv_social2,pv_social3,pv_social4)
mean(overall_value1,overall_value2)
mean(commit1,commit2,commit3)
mean(trust1,trust2)
mean(selfbrand_connection1,selfbrand_connection2,selfbrand_connection3)
mean(loyalty1,loyalty2,loyalty3)
mean(intention1,intention2)
mean(recommend1,recommend2)
mean(cust_sat1,cust_sat2)
mean(layout1,layout2,layout3,layout4)
mean(atmosphere1,atmosphere2)
mean(cafe_importance1,cafe_importance2)
mean(cafe_choice,cafe_price,cafe_service,cafe_quality)