Gen Z

1. What is unique about Generation Z in terms of marketing? 

· Identify two digital marketing approaches that work best for this generation.

2. How do you best reach this generation with your message focusing on brand image ?

· Identify two social media platforms preferred by Generation Z. Give examples and reasons.

· What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.

· Do online advertisements work with this generation? Explain.

3. Describe the role of traditional methods of marketing with Generation Z.

· Which forms of traditional media can work best in influencing Generation Z?

· How will the park use these forms of traditional media in its plan?

· Consider outdoor, promotional, and guerilla marketing.

· Describe the pros and cons of using TV and radio.