Business Marketing Assignment

1

Sensitivity: Internal

Marketing Fundamentals Marking Scheme 2018-19 (Coursework 1 Infographic/PowerPoint)

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Slide 1 (10%) Introduction. Introduce the organisation, background, history, markets. Introduce the assignment and its objectives. Key objectives: Visualisation Skills Contextualisation and application of key concepts Communication of key ideas

Outstanding; an exceptional standard of skills relating to communication, contextualisation, and application of key concepts. Trivial or very minor errors

Outstanding; an excellent standard of skills relating to communication, contextualisation, and application of key concepts. Trivial or very minor errors

Outstanding; an extremely good standard of skills relating to communication, contextualisation, and application of key concepts. Trivial or very minor errors

A very good standard of skills relating to communication, contextualisation, and application of key concepts. Minor errors only.

A good standard. Fairly good level of skills relating to communication, contextualisation, and application of key concepts. Some evidence of misunderstandings.

A sound standard. Fairly good level of skills relating to communication, contextualisation, and application of key concepts. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. An inadequate level of skills relating to communication, contextualisation, and application of key concepts. Not well researched. Ideas unclear and incoherent. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Poor level of skills relating to communication, contextualisation, and application of key concepts. Poorly researched. Ideas confused and incoherent. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply

2

Sensitivity: Internal

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Slide 2 (15%) Analysis/Audit: SWOT or TOWS Analysis. Conduct your SWOT or TOWS analysis on the organisation – much of this will be based upon your own observations but also can and should relate to your research into the organisation’s activities. Key objectives: Visualisation Skills Contextualisation and application of key concepts Communication of key ideas

Outstanding; an exceptional contextualisation, and application of the SWOT or TOWS analysis. Trivial or very minor errors.

Outstanding; an excellent contextualisation, and application of the SWOT or TOWS analysis. Trivial or very minor errors.

Outstanding; an extremely good contextualisation, and application of the SWOT or TOWS analysis. Trivial or very minor errors.

A very good contextualisation, and application of the SWOT or TOWS analysis. Minor errors only.

A good standard. Fairly good contextualisation, and application of the SWOT or TOWS analysis. Some evidence of misunderstandings.

A sound standard. Fairly good contextualisation, and application of the SWOT or TOWS analysis. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. An inadequate contextualisation, and application of the SWOT or TOWS analysis .Not well researched. Ideas unclear and incoherent. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Poor contextualisation, and application of the SWOT or TOWS analysis. Poorly researched. Ideas confused and incoherent. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply

3

Sensitivity: Internal

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Slide 3 (15%) Analysis/Audit: PESTEL Factor Analysis. Conduct your PESTEL analysis on the organisation – much of this will be based upon your own observations but also can and should relate to your research into the organisation’s activities. Key objectives: Visualisation Skills Contextualisation and application of key concepts Communication of key ideas

Outstanding; an exceptional contextualisation, and application of the PESTEL analysis. Trivial or very minor errors.

Outstanding; an excellent contextualisation, and application of the PESTEL analysis. Trivial or very minor errors.

Outstanding; an extremely good contextualisation, and application of the PESTEL analysis. Trivial or very minor errors.

A very good contextualisation, and application of the PESTEL analysis. Minor errors only.

A good standard. Fairly good contextualisation, and application of the PESTEL analysis. Some evidence of misunderstandings.

A sound standard. Fairly good contextualisation, and application of the PESTEL analysis. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. An inadequate contextualisation, and application of the PESTEL analysis. Not well researched. Ideas unclear and incoherent. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Poor contextualisation, and application of the PESTEL analysis. Poorly researched. Ideas confused and incoherent. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply

4

Sensitivity: Internal

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Slide 4 (15%) Analysis/Audit: Porter’s Five Forces. Conduct your Five Forces analysis on the organisation – much of this will be based upon your own observations but also can and should relate to your research into the organisation’s activities. Key objectives: Visualisation Skills Contextualisation and application of key concepts Communication of key ideas

Outstanding; an exceptional contextualisation, and application of Porter’s Five Forces. Trivial or very minor errors.

Outstanding; an excellent contextualisation, and application of Porter’s Five Forces. Trivial or very minor errors.

Outstanding; an extremely good contextualisation, and application of Porter’s Five Forces. Trivial or very minor errors.

A very good contextualisation, and application of Porter’s Five Forces. Minor errors only.

A good standard. Fairly good contextualisation, and application of Porter’s Five Forces. Some evidence of misunderstandings.

A sound standard. Fairly good contextualisation, and application of Porter’s Five Forces. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. An inadequate contextualisation, and application of Porter’s Five Forces. Not well researched. Ideas unclear and incoherent. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Poor contextualisation, and application of Porter’s Five Forces . Poorly researched. Ideas confused and incoherent. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply

5

Sensitivity: Internal

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Slide 5 (215%) Analysis/Audit: The Marketing Mix. Evaluate the current Marketing Mix on the organisation – much of this will be based upon your own observations but also can and should relate to your research into the organisation’s activities. Key objectives: Visualisation Skills Contextualisation and application of key concepts Communication of key ideas

Outstanding; an exceptional contextualisation, and application of the Marketing Mix. Trivial or very minor errors.

Outstanding; an excellent contextualisation, and application of the Marketing Mix. Trivial or very minor errors.

Outstanding; an extremely good contextualisation, and application of the Marketing Mix. Trivial or very minor errors.

A very good contextualisation, and application of the Marketing Mix. Minor errors only.

A good standard. Fairly good contextualisation, and application of the Marketing Mix. Some evidence of misunderstandings.

A sound standard. Fairly good contextualisation, and application of the Marketing Mix. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. An inadequate contextualisation, and application of the Marketing Mix. Not well researched. Ideas unclear and incoherent. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Poor contextualisation, and application of the Marketing Mix. Poorly researched. Ideas confused and incoherent. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply

6

Sensitivity: Internal

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Slide 6 (10%) Academic Referencing. Appropriateness and quality of citations for models, concepts and theories (to Harvard Referencing System).

Outstanding; exceptional. Trivial or very minor errors.

Outstanding; excellent. Trivial or very minor errors.

Outstanding; extremely good. Trivial or very minor errors.

Very good. Minor errors only.

A good standard. Some evidence of misunderstandings.

A sound standard. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply

7

Sensitivity: Internal

Criteria 90-100% Excellent (First)

80-89% Excellent (First)

70-79% Excellent (First)

60-69% Very Good (2nd Div.1)

50-59% Good (2nd Div.2)

40-49% Satisfactory (3rd)

35-39% (Fail) Unsatisfactory

5-34% (Fail) Very Poor

0-4% (Fail) Nothing of Merit

Presentation (20%): Work to a corporate and professional standard, suitable for website publication or as a presentation to the organisation’s Board of Directors. Appropriately use of the organisation’s branding style.

Outstanding; exceptional. Trivial or very minor errors.

Outstanding; excellent. Trivial or very minor errors.

Outstanding; extremely good. Trivial or very minor errors.

Very good. Minor errors only.

A good standard. Some evidence of misunderstandings.

A sound standard. Some significant misunderstandings and errors but satisfactory overall.

Overall marginally unsatisfactory. Some significant misunderstandings and errors. Marginal fail.

Well below the pass standard. Serious misunderstandings and errors. A clear fail well short of the pass standard.

Nothing or hardly anything of merit submitted. When no work is submitted the NS notation will apply