4 discussions and 1 service marketing report

Service Marketing Report-1

Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.

Discussion-1

Why is it best to have six or less life-cycle phases in an EPM system? 300 words, APA format.

Discussion-2

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right. The required length for your original posting is 350 words and APA format.

Discussion-3

Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem. The required length for your original posting is 350 words and APA format.

Discussion-4

Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations. The required length for your original posting is 350 words and APA format.