Key Assignment Outline
pxmptee
4DB_sample.docxEnterprise Marketing Management Plan
o Current Offline Marketing Methods
o Proposed Online Marketing Methods
o Integrating Marketing Methods
· Key Performance Indicators (KPIs) Process Plan
o Business Process Plan - Goals and KPIs
· Data-Driven Web Analytics Plan
o Action Plan
o Benchmarks and 12 Month Sales Trend
o Time Frame and Budget
o Google Analytics Conversion Goals
o UTM Link Builder and Email Report
o Analytics Dashboards and Intelligence
· Search Engine Optimization Plan
o ***Future Assignment Week 4***
· Pay-Per-Click (PPC) Plan
o ***Future Assignment Week 5***
