Theory Analysis and Research Paper

This clip is used to explain the role of Coca Cola to the people. As far as the company is concerned, it has been able to produce beverages for all groups of people in the entire world enabling them to refresh their bodies. According to the clip, Coke is for everyone due to the fact that it has different tastes. Moreover, it is true that the company has been able to produce products with zero sugar ensuring that the people in the society are favored. As far as the brand is concerned, it has been made in a way that ensures that the modern way is considered in the best way possible (Blossfeld, 2019).

The media theories used in this clip are the social cognitive theory and emotion theory. As a result of these theories, the company has been able to come up with beverages which satisfy the members of the society. The bottles used in packaging the beverages have been made in a way which are portable to a large number of people in society. Again, the clip has been able to inform the members of the society of the positives the company has been able to do. This has helped ensure that a large number of people in society are encouraged to make use of the product from the company. Moreover, the clip has made it clear that the company has helped in ensuring that happiness is brought to the members of the public as their needs are addressed in the expected manner.

The social cognitive theory relates to the clip in that it has enabled different people in society to see the manner in which the product has brought about positive impacts to them. The social cognitive theory has helped people analyze the benefits of the products ensuring that they make effective use of the product for their benefits. The company has helped in ensuring that the

welfare of the people in the society is observed and considered during the manufacturing of the product (Hudson, 2019).

As far as the emotion theory, it can be used in ensuring that the emotions of the people are observed. This is clearly shown in the clip, therefore, the impacts of the products are felt by the people. According to the clip, the product has been able to bring about joy and happiness to the people. This is due to the manner in which the design aspects are carried out in an effective manner ensuring that the needs of the people are addressed in the best way possible.

On the other hand, emotion theory relates to the clip because people have been shown enjoying the products. The people in the clip are happy with the products, therefore, this brings about positive impacts to the business as different operations are carried out in the best way possible.

Both theories play important roles in ensuring that the people of society are harmonized and encouraged to carry out different tasks in the best way possible. The theories are utilized in the best way possible because the products are used for the benefit of the people (Schroeder, 2019).

References

Turow, J. (2017). Media today: mass communication in a converging world (6th edition). New York: Routledge.

Blossfeld, H. P., & Prein, G. (2019). Rational choice theory and large-scale data analysis. Routledge.

Hudson, V. M., & Day, B. S. (2019). Foreign policy analysis: classic and contemporary theory. Rowman & Littlefield Publishers.

Schroeder, R. G., Clark, M. W., & Cathey, J. M. (2019). Financial accounting theory and analysis: text and cases. John Wiley & Sons.