Video Case

MAN 4673 Video Case Analysis

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MAN 4673 – TRADE POLICY AND BUSINESS

VIDEO CASE ANALYSIS GUIDELINES and QUESTIONS

Video case: “Budding Biz - David Wernick video interview with Ralph Gazitua

This video is an interview that examines the founding and growth of WTDC, a leading Miami-based logistics infrastructure company founded by the Gazitua family in the 1970s. WTDC President and CEO Ralph Gazitua explains how and why his family started the company, the various challenges his company has faced over time and how he has adapted his business model to meet the demands of the marketplace. The 15-minute video includes a tour of WTDC's warehouse and a brief interview with WTDC's marketing manager.

INSTRUCTIONS:

1. Watch the 15-minute video, available at the links below. Note that the video is in two parts. You must watch both parts:

Part 1: https://www.youtube.com/watch?v=DNRnF58Bu94

Part 2: https://www.youtube.com/watch?v=x0QaVG4f0G0

2. After watching the video, answer the following three questions:

a. Identify three specific terms from the chapters/notes that Mr. Gazitua mentioned in the video. In your own words, briefly explain what each term means. (30 pts)

b. Review the notes on trading blocs in Refresher Notes 3 and free trade zones in Chapter 8. If the U.S. were to withdraw from the CAFTA-DR agreement, what impact do you think such a decision would have on WTDC’s ability to attract and retain customers from Central America? Be sure to support your answer with terms and concepts from the Notes/Chapter. (35 pts)

c. With regards to attracting and retaining customers, in your opinion, what should Mr. Gatizua do to reduce any negative impact of a U.S. withdrawal from CAFTA-DR? Be sure to support your answer with terms and concepts from the Notes/Chapters. (35 pts)

3. Submission Instructions:

a. Answer the case in a Word doc. The paper must be turned in as a Word doc attachment in the Video Case Analysis Dropbox link in Blackboard.

b. Answer all questions using complete sentences. Points will be deducted for using a bulleted/numbered list format. NO BULLETS!!!

c. Please number the question you are answering. Include your name, Panther ID, and the case title on the title page of your paper.

d. The paper should be approximately 500 words (total) excluding the title page and questions.