Module 7 Assignment

MARKETING 2

Marketing

Name: Keyer Dominguez

Professor: Gringarten, Hagai

My company sells clothing items made of fiber and synthetic products. My target audience includes people from China, sportsmen and women and tourists, and Hong Kong residents. The products will be distributed to the physical stores and sold at wholesale prices. The location of my products will be the China market, including the Hong Kong market. I target to take advantage of the demand for sportswear in Hong Kong. I will use business cards for marketing my items, where I will give them to business owners who can make inquiries. My physical store will be located in Hong Kong because of the peace and security in the area. The Chinese government manages the place, ensuring that there is security. The location is densely populated and has several tourist attractions; thus, more clients can visit my shop. People in China love sports making the place a promising avenue for selling sportswear.

Reference

Dolnicar, S., Grün, B., & Leisch, F. (2018). Market segmentation analysis: Understanding it, doing it, and making it useful (p. 324). Springer Nature.

Market, W. F. (2017). Whole Foods Market History.

McCluskey, W. J., & Borst, R. A. (2011). Detecting and validating residential housing submarkets. International Journal of Housing Markets and Analysis, 4(3), 290-318.