Paper

Creativity and Creative Industries

LECTURE 4

(Semester 2, 2019-20)

Working in the Creative Industries

Starting a Creative Enterprise/

Creative Group (I)

Lecturer: Eddy Chan

Working in the Creative Industries

· Creative people may derive non-economic forms of satisfaction from their work.

· Creative people usually need to work with:

(1) other creative workers with diverse skills for a ‘hybrid’ creative work (because a creative person alone may not have diverse skills)

(2) people who perform ‘humdrum’ (單調) activities (e.g. administration, accounting, marketing) in order for their creative activities to be economically viable

Working in the Creative Industries

Creative people (creative workers) may:

· work as freelance workers

· work as employees of a creative enterprise/creative group/business corporation

· form a team (project-based or contractual relationship with another organization/corporation)

· start up and run a creative enterprise/creative group for long-term development

· ‘creative enterprise’ (「創意企業」) – usually profitmaking organization

· not-for-profit creative group 非牟利創意團體

Many ‘creative enterprises’ are in the form of small-to-medium enterprises (SMEs) – an organization employing fewer than 50 people. SMEs can be very small - self-employed creative workers, a partnership of just two people can form SMEs. When an SME has a project in production, it will expand the work team with the addition of freelancers. 3

Explore and list some of the Creative SMEs in different creative sectors:

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Starting a ‘Creative Enterprise’/

’Creative Group’

· To start and run a ‘creativeenterprise’/’creative group’ or creative project, planning is important for longterm development and enhancing impact.

· Essential steps of the planning stage include:

a) Analyzing the Environment and

Context

b) Identifying the Missions or Goals of

the Creative Enterprise/Creative Work byhttp://www.whatsnext30x30.coAnothermountainman又一山人

Group/Creative Project m/guest-artists/he-jian-ping/

c) Determining HOW Creative Products are to be Produced

(a) Analyzing the Environment and Context

• General Study of the Relevant Creative Industries

Sectors üBackground, history, genres and relevant case studies üCurrent issues, trends and development üWhat did other creative people and creative organizations do in the past? What are the influences?

üWhat are other creative people and creative

organizations doing nowadays? ü Relevant infrastructure and technology

ü Distribution or dissemination channels; sites or venues ü Audience or user behavior

ü‘Creative practices’ of the relevant creative industries sectors (‘Creative practices’ - Refer to the notes of Lecture 3)

(a) Analyzing the Environment and Context

• Study of the PEST – Political, Economic, Social and

Technological Factors üRelevant government policies and legal restrictions üEconomic environment

üWhat happen in the society? - social issues/problems and cultural trends (both local and global)

üLifestyles, interests, and cultural values of different people in the society

üTechnological trend and the application of new

technology

ØWhat might be the major opportunities and challenges

of this sector?7

OPPORTUNITIES

CHALLENGES

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(a) Analyzing the Environment and Context

• General Study of the Organization Itself üWhat are the style and characteristics of the creative people in this ‘creative enterprise’/’creative group’ ? How are they different from those of other creative people?

ü What are the strengths and weaknesses of the creative people in this ‘creative enterprise’/’creative group’ ? What are the strengths and weaknesses of the supporting workers in this enterprise/group? üWhat are the relationships with working partners, such as manufacturing and distribution companies? What 8 are the partners’ strengths and weaknesses?

Strength

weakness

References

This set of lecture notes include quotation and summary of ideas from:

•Bilton, C. (2007). Management and creativity: From creative industries to creative management. Malden, MA: Blackwell Pub. P.138-158

•Caves, R. E. (2000). Creative industries: Contracts between art and commerce. Cambridge, Mass: Harvard University Press.

•Davies, R., & Sigthorsson, G. (2013). Introducing the creative industries: From theory to practice. London: SAGE. pp.1-8, 45-46, 70-72, 84-85, 125-137

•Cunningham S. “Creative Enterprises” in Hartley, J. ed. (2005). Creative industries. Malden, MA: Blackwell Pub. (p.282-298)

•De Jong, W., Knudsen, E., Rothwell, J. (2012) Creative documentary :theory and practice Harlow, U.K. : Pearson (p.19-28)

•Haseman B. “Creative Practices” in Hartley, J. ed. (2005). Creative industries. Malden, MA: Blackwell Pub. (p.158-176)

•Towse R. (2003) “Cultural Industries” in Towse R. ed. A Handbook of Cultural Economics. Northhamptonn MA: Edward Elgar Publishing (p.170-176)

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