Brand “state of state”

· ●  Check out your brand’s website. Read through important pages of the site and pay attention to how the brand talks about itself. What images does it use? What kind of language does it use? 


· ●  Follow your brand on all social media channels it uses. 


· ●  Sign up for your brand’s email list. What does it send out? 


Write up at least 250 words on your brand’s online presence that answer these questions:

· ●  What are the key messages your brand is trying to communicate online? 


· ●  Is your brand’s key messaging simple and understandable? 


· ●  What audiences do you think your brand is trying to communicate to? Include a 
few examples of the audience your brand is communicating to and how it is doing 
it. 


· ●  How does your brand communicate benefits to the audiences it reaches out to? 
(What is your brand’s “unique selling proposition”?) 


· ●  How does your brand communicate the same or similar messages across 
multiple media platforms? 
Please include a screenshot of your brand’s website along with links to all of the social media platforms you looked at for your brand. Make sure to cite elements from the required readings this week, and demonstrate that you took the time to understand those readings. (e.g. don’t just quickly copy and paste lines from the reading) 
Requirements 


● Include two external links

· ●  Include one photo or video 


· ●  Assignment title must be catchy and interesting 


· ●  Be sure to build your class profile this week too, include photo and social links! 
Expectations 


· ●  Must be client ready, nicely formatted and formal in language. 


· ●  All sections must include detail about what you found and what you’d 
recommend be done to improve. 


· ●  Your recommendations must be justified based on your own research or 
information provided as part of this lesson or class. 


· ●  Also - you are expected to build our your complete class profile along with 
photo and links to your social profiles this week. Or else we will lower your grade. 
Online Reading: 


· ●  The Beginner's Guide to Social Media 


· ●  Facebook Marketing: A Comprehensive Guide for Beginners 


· ●  The Ultimate Guide to Email Design Best Practices for Marketers 


· ●  What is Content Marketing? 


· ●  If You Want Brand Consistency, You Need a Content Style Guide 


· ●  6 Inbound Marketing Techniques Every Business Should Use: 


· ●  The Beginner’s Guide to SEO 


· ●  Inbound 2016 Keynote - Gary Vaynerchuck