413 midterm

NAME: ___________________________________STUDENT #: __________Major:______

MRKT-MGMT 413 (SPRING 21) - Capstone

Dr. Mohsen A. Bagnied,

MID-TERM Examination.

This Exam is made of 4 Parts. Please Both Majors Answer A, B, and C. Then Management Majors Answer Part D, and Marketing Majors Answer Part E.

Part A: Identify the following statements as a Fact (F), or a Symptom of a problem(S): 20 Points. For both majors.

F S * Products sales declined last month by 10%.

F S * The Management company president is Mr. Emad Bastaweecy, has no degree in business.

F S * The president of the company often disagree with his vice-president on company decisions.

F S * Government regulators often fine the company for hiring undocumented workers.

F S * For no good reason, customers dislike the products and image of the company

F S * Kuwait is a great country for foreign investors.

F S * The Marketing company is located in Salmiya, where most customers live.

F S * Salmiya is known to have high income customers.

F S * According to Economics, recession is known to reduce consumer demand.

F S * In 2020, the company market share declined to 40% due to a recession.

Both Part B. Multiple Choice: 30 Points: For both Majors.

· The Major elements of the External Business Environment, excludes:

a. Economic

b. Pricing

c. Technological

d. Legal

e. Independent Media

· Mega Trends in the global Economy, excludes:

a. Booming in global economy.

b. The rise in US dominance of multi-national corporations.

c. Widening gap between rich and poor nations.

d. The rising role of women in leadership

e. The religious revival in many countries.

· The content of a Marketing Plan Exclude:

a. Executive summary.

b. Mission Statement.

c. SWOT analysis.

d. Marketing Strategy

e. Financial Projections

· The Estimated Competitors’ Reaction Patterns as discussed in class, Exclude:

a. Laid-back .

b. Indifferent.

c. Selective

d. Tiger

e. Unpredictable

.

· In the Strategic Performance Model, poor performance can be the result of one of the following major areas, Except:

a. Poor business strategy.

b. Poor business management.

c. Poor corporate mission.

d. Poor business environment.

· The 5 primary value chain activities Exclude the following:

a. Operations.

b. Service

c. Procurement

d. Inbound and outbound logistics

e. Marketing and sales

· Sustainability across the value chain is done through the following, Except:

a. Marketing

b. Procurement

c. Technology

d. Research & Development

e. Finance.

· The competitive forces in the Porter Model for Industry Segment rivalry, and competitive threats, Exclude:

a. Potential entrants.

b. Suppliers’ power.

c. Distributers’ power.

d. Substitutes.

e. Rivalry among existing competitors.

.

· Good Corporate Mission should, Exclude.

a. What is our business?

b. Who is our customer?

c. What our business be?

d. What is our target profit?

e. How can we benefit our customers?

· Based on class lectures, the major factors influencing pricing, Exclude:

a. Demand

b. Costs

c. Channel members

d. Elasticity

e. The Government regulations

Both major

Part C. For Both Majors. Based on class lectures, please answer the following. 25 Points.

a. Identify 6 major economic indicators in an economy.

b. Identify 5 major sources of information about your competitors’, their objectives, strategies, strengths, and weaknesses.

c. In conducting SWOT analysis for a company, identify 6 areas of internal strengths or weaknesses.

d. Distinguish between Intensive, Integrative, and Diversification growth strategies.

e. Give 5 Leading reasons why Kuwait is a good market for global foreign investors.

Part D. For Management Majors. You are a Business Manager for a leading Kuwaiti corporation. The Board of Directors asked you to answer only 5 of the following questions from your textbook and notes. 25 Points.

1. Define Mass Customization.

2. Give 5 characteristics of a good strategic objectives as given in the textbook.

3. Identify 3 major turnaround strategies to reverse the firm’s decline in performance and returns to growth and profitability.

4. Identify 6 measures to sustain competitive advantage for a company?

5. Outline the concept behind the RESOURCE -BASED VIEW (RBV) OF THE FIRM.

6. In strategic management, distinguish between Efficiency and Effectiveness in performance.

Mrkt

· Part E. for Marketing Majors. You are a Marketing Manager for a leading Kuwaiti corporation. The Board of Directors asked you to answer only 5 of the following Questions from the textbook and notes. 25 Points.

1. What are the 5 steps of customer buying decision process?

2. What are the 5 sources of power in the Channel of Distribution Behavioural Model?

3. Identify 4 measures companies can use to examine customer satisfaction?

4. Define Customer Value Assessment. Then is value determined by marketers or by customers?

5. Define Contingency Planning, and Total Quality Management (Marketing).

6. What are the 4 bases of segmentation for consumer markets according to the textbook.